Dentsu Brand Ambassador - Panama City Beach, FL
LOCATION(S): Panama City Beach, FL
MKTG, part of the Dentsu Aegis Network, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC.
POSITION OVERVIEW
We are looking for charismatic men and women interested in helping adult consumers make informed decisions about lifestyle brand(s) at the point of experience and purchase. Brand Ambassadors are impassioned subject matter experts focused on making consumer to brand connections, educational excellence, program execution, regulatory compliance and quality interaction.
OUTLETS: On-Premise & Off-Premise Promotions
PAY: $30+ Per Hour / Mileage & Expenses (if applicable)
WORK SCHEDULE
RESPONSIBILITIES
Assist in management of events
Complete event setup & breakdown
Initiate and engage in quality conversation with LDA consumers about select brand preferences, options & recommendations
Distribute premium items as directed
Trouble-shoot challenges during events
Establish relationships with account staff (bar staff & retail store employees)
Participate in regularly scheduled training meetings, calls, workshops & exercises
Communicate and work closely with Event Managers, Associates & Brand Ambassador peers
Observe, report and provide insightful feedback in event recaps in a timely fashion
Learn, understand, and adhere to company operating procedures, policies, as well as local
PRIMARY REPONSIBILITIES
Actively engage and educate consumers at the point of experience, purchase, and consumption
Humanize the brands and build trust of consumers through education
Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
Regularly complete digital training for market brand and programs as directed
Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
Distribute Diageo premiums to consumers
Follow Responsible Server Guidelines and report Guideline violations
Pre-merchandise accounts with Diageo point-of-sale (POS)
Pay for bar spend or product via company issued debit card
Pick up or accept delivery of promotional materials from Event Team
Ensure proper care and return of company property (i.e. uniforms, event materials, etc.)
Complete post-event recap (ERF) in MKTG reporting website
Take digital event photos and contribute to market's social media account
Understand how Client brand differs from competitors and report on competitive activity in market
Maintain appropriate appearance for consumer engagement
Follow company policy and procedures
QUALIFICATIONS