Job Description

Job Description

Role Highlights

• Drive Paid Media Strategy: Develop and implement an integrated approach across various paid channels.
• Champion Big Data: Oversee campaign strategy and day-to-day management, ensuring recommendations are based on both paid and organic data. Support keyword research, ad copy creation, landing page optimization, and performance analysis.
• Unlock Opportunities: Identify new ways to deliver value for clients, informed by data and propelled by innovation.
• Implement a scalable optimization framework within 3 months.
• Grow customer acquisition by 15% within 12 months through targeted ad campaigns.

Essential Skills

• Proven Experience: Managed campaigns generating over $1M/year in revenue on Google or Amazon (bonus if you have done both). Brings hands-on e-commerce experience and insights.
• Adaptability & Curiosity: Thrives on the fast-paced evolution of Paid Media. Stays updated on emerging trends, tools, and technologies. Eager to leverage AI and machine learning in search.
• Holistic Approach: Integrates Paid Media with SEO and Analytics for smarter, data-informed strategies.
• AI & Automation Expertise: Familiar with tools for automation and emerging tech in Paid Media.
• Campaign Management: Creates and manages high-ROI Amazon Ads and Google Ads campaigns to achieve measurable gross profit gains.
• Continuous Optimization: Analyzes KPIs (ACOS, CTR, conversion rates) and refines keyword, bidding, and targeting tactics.
• Budget Oversight: Manages monthly ad spend to meet or exceed defined budgets and ACOS targets.
• Trend Awareness: Stays current on e-commerce and digital advertising trends to maintain competitive advantage.
• Analytical Expertise: Proficient with Excel, Google Analytics, Amazon Seller Central, and third-party optimization tools for data-driven decisions.
• E-Commerce Savvy: Experience in direct-to-consumer products or e-commerce is highly valuable.
• Technical & Communication Skills: Skilled in keyword research, bid management, ad copywriting, project management, and communication.
• Quantitative Mindset: Demonstrated aptitude in math, statistics, and uncertainty analysis.

Why You’ll Love This Role

You are detail-oriented, logical, and data-obsessed, you excel at solving complex problems at scale. You’ll balance precision with a big-picture perspective, spot long-term trends, and uncover new opportunities. You’re ready to embrace the future of paid search and make a real impact.

This Role Might Not Be for You If

• You’re easily overwhelmed by large datasets.
• You don’t enjoy continuous learning or innovation.
• You struggle to adapt to new tools, processes, or changing priorities.

Job Type: Full-time

Pay: $40K – $60K Annually

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Company Description

Sahni has multiple businesses and develops new and creative ideas for the consumer market, Turning thoughts into reality. Sahni has been in the industry for over 20 years, providing the market with quality products, packaging, and new and innovative products. Expand from medical, bathroom, household, gifts, smoking items, counter-culture, kitchens, laboratories, postal, and many more.

We seek people to join our family and grow with our team.

Company Description

Sahni has multiple businesses and develops new and creative ideas for the consumer market, Turning thoughts into reality. Sahni has been in the industry for over 20 years, providing the market with quality products, packaging, and new and innovative products. Expand from medical, bathroom, household, gifts, smoking items, counter-culture, kitchens, laboratories, postal, and many more.\r\n\r\nWe seek people to join our family and grow with our team.