Benefits:

401(k)

401(k) matching

Dental insurance

Flexible schedule

Health insurance

Paid time off

Vision insurance

About the Role:

We are seeking a talented and versatile Digital Content & SEO Specialist to join our dynamic marketing team. In this role, you will be responsible for managing our company website, creating engaging content, and implementing SEO strategies to improve our online visibility and drive organic traffic.

Key Responsibilities:

Website Management:

Oversee the day-to-day operations and maintenance of the company website

Ensure website content is up-to-date, accurate, and aligned with company manufacturing capabilities and product offering

Collaborate with IT and design teams to implement website updates and improvements

Monitor website performance and user experience, recommending and implementing optimizations

Content Creation:

Develop and execute a content strategy that aligns with business goals and target audience needs

Create high-quality, engaging content for the website, including blog posts, product descriptions, and landing pages

Produce multimedia content, such as infographics and videos

Ensure all content is SEO-optimized and adheres to brand guidelines

SEO Support:

Conduct keyword research and implement SEO best practices across all web content

Optimize existing content for search engines and user experience

Monitor and analyze website traffic, search engine rankings, and other KPIs

Develop and maintain a link-building strategy to improve domain authority

Stay up-to-date with the latest SEO trends and algorithm changes

Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush)

Familiarity with HTML, CSS, and basic web development principles

Experience with social media management and integration