Marketing Specialist Job Description

Job Overview

Home Technology Experts is a leading audio video integration firm in with offices in Southampton and Manhattan. We are hiring a Digital Content and Marketing Specialist to join our team. If you're a passionate self-starter, Home Technology Experts is a perfect place to grow your career. Apply today!

To be successful as a marketing specialist, you must be highly self-motivated, proactive, and have a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns.

Responsibilities for Digital Content and Marketing Specialist

Developing marketing campaigns based on research, consumer behavior, and industry standards

Determining the best ways to reach target audiences through various media channels such as radio, television, magazines, social media, and online advertisements

Conducting research to identify potential customers and determine their needs, interests, and buying habits

Implementing a company’s marketing plan by designing brochures, catalogs, or websites

Promoting products or services through sales campaigns, trade shows, and public relations activities

Creating and maintaining an online presence for the company through a website, blog, or social media sites such as Facebook or Twitter

Analyzing data to determine what is working well and what can be improved upon in order to improve performance in future campaigns

Working with designers to create advertisements, brochures, catalogs, or other promotional materials

Researching new trends in technology, industry standards, and customer preferences in order to create effective marketing strategies

Qualifications for Marketing Specialist

Bachelor's degree in business administration, marketing, communications, or a related field

2-5 years of experience in marketing

Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems

Excellent analytical skills and a knack for data analysis

Strong written and verbal communication skills

Skilled in writing and editing content with an attention to detail

Strong prioritization, organization, and project management skills

Ability to travel to the Hamptons occasionally

Benefits:

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Vision insurance

Schedule:

Monday to Friday 8am to 4pm (can be flexible)

Supplemental pay types:

Bonus pay