Digital Marketing Coordinator

Reports to: Brand Marketing Manager

Direct Reports: None

Salary Range: $55 - $65K

Position Overview:

As a Digital Marketing Coordinator at WaBa Grill, you'll be instrumental in implementing and optimizing our digital marketing strategies. This entry-level position is ideal for someone passionate about digital marketing, with a strong understanding of customer engagement platforms, and content creation. You'll assist in campaign management, data analysis, and content oversight to boost brand recognition and customer loyalty.

Essential Duties and Responsibilities:

• Strategic Planning and Execution:
  • Collaborate with the Brand Marketing Manager to develop and execute digital marketing strategies that align with WaBa Grill’s brand objectives.
  • Assist with developing and implementing retention strategies to improve customer engagement and repeat purchases. This includes referral and loyalty programs.
  • Support marketing strategies for third-party delivery platforms like DoorDash and Uber Eats.
  • Develop and implement content marketing initiatives to increase brand visibility.
• Data Management and Analysis:
  • Help manage the customer data platform (CDP), including managing personas, segments, and data integrations.
  • Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.
  • Conduct A/B testing and other experiments to optimize digital campaign performance.
• Campaign and Content Management:
  • Create and manage email and text marketing campaigns aimed at WaBa Grill’s key guests.
  • Ensure consistent brand messaging across digital platforms, including social media.
  • Track and analyze key performance indicators (KPIs) for social media campaigns and prepare detailed monthly reports.
  • Collaborate closely with the external agency to ensure cohesive and strategic social media execution including influencer work (campaigns visits, contracts and related paperwork.)
• Industry and Competitive Awareness:
  • Stay informed about industry trends, social media best practices, and emerging platforms.
  • Provide strategic recommendations for innovation and enhanced engagement based on current trends.
• Administrative and Support Tasks:
  • Support internal customer support platform for loyalty management, ensuring smooth operation and integration with marketing efforts.
  • Coordinate and publish communications across internal channels using platforms like MailChimp.
  • Perform administrative tasks such as scheduling meetings, managing calendars, and organizing marketing materials.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Must have at least 2 years of food service/ industry experience.

• Proficiency in Microsoft Office Suite and digital marketing tools.

• Must have strong written and verbal communication abilities with experience crafting impactful messages for diverse audiences.

• Detail-oriented with excellent troubleshooting and quality assurance skills.

• Proven ability to manage projects, prioritize tasks, and meet deadlines effectively.

• Experience in market research and competitive analysis is advantageous.

• Willingness to learn and adapt to new tools and platforms.

• Ability to work both independently and collaboratively within a cross-functional team.

Preferred Qualifications:

• Familiarity with guest engagement platforms (e.g., Punchh) and proficiency in CRM/CDP platforms.

• Experience in photo editing, creating static and video content (Photoshop/Illustrator/etc.)

• Experience with content marketing.

• A strong understanding of customer journeys.

• Strong analytical skills and experience with data analysis

• General understanding of visual elements (typography, layout, etc.)