Position Summary:

We are seeking a Digital Marketing Manager to lead brand growth, support franchisees, and drive franchise sales through strategic marketing initiatives. This role ensures brand consistency across all franchise locations, develops national and local marketing strategies, and executes digital campaigns to attract customers and potential franchisees.

Additionally, this position will expand into content marketing, social media management, and paid advertising to enhance brand engagement and lead generation across multiple businesses. This position provides a diverse range of marketing opportunities, ensuring continuous growth, learning, and development. This person will be working closely with the Marketing Manager to accomplish these initiatives.

Key Responsibilities:

Brand Growth & Awareness (Immediate Focus)

Assist in developing national marketing strategies to attract customers and franchisees.

Assist in local marketing strategies to support franchise locations.

Franchisee Support & Local Marketing (Immediate Focus)

Provide franchisees with marketing materials, guidelines, and tools.

Assist with local advertising, promotions, and social media strategies.

Support franchisees in executing effective local campaigns.

Lead Generation for Franchise Sales (Immediate Focus)

Develop and execute targeted campaigns to attract new franchise owners.

Manage franchise sales funnels through digital ads, content marketing, and email campaigns.

Optimize lead nurturing strategies to increase franchise conversions.

Digital Marketing & Advertising (Immediate Focus)

Oversee website content, SEO, and PPC campaigns.

Execute national and local advertising campaigns across Google, social media, and other platforms.

Analyze campaign performance and optimize strategies for maximum ROI.

Content Marketing (Future Focus)

Oversee content creation, including blog posts, videos, and social media content.

Ensure consistent brand messaging across all digital platforms.

Develop storytelling strategies to engage customers and franchise prospects.

Social Media Marketing (Future Focus)

Manage multiple social media accounts across 4 different businesses (Facebook, Instagram, LinkedIn, etc.).

Run paid and organic campaigns to increase engagement and brand awareness.

Paid Advertising (PPC & Display Ads) (Future Focus)

Manage Google Ads, Facebook Ads, and other paid campaigns.

Optimize ad performance to achieve the best ROI.

Track key performance metrics and adjust campaigns accordingly.

Qualifications & Skills:

Proven experience in brand management, or digital marketing.

Strong knowledge of SEO, PPC, content marketing, and lead generation strategies.

Experience in content creation and social media management.

Data-driven mindset with experience in campaign analytics and optimization.

Excellent communication and collaboration skills to support franchisees.

Ability to manage multiple marketing initiatives and adapt to a fast-paced environment.

Highly organized and the ability to work on multiple projects simultaneously.

Willingness to work with marketing team and collaborating with others on projects

This position offers an exciting opportunity to shape a growing franchise brand, drive national and local marketing success, and expand into advanced content marketing and digital advertising strategies. If you are interested in equipping small business owners to grow their business and you’re passionate about digital marketing, social media management and love variety, we would love to hear from you.