Digital Marketing Manager
Benefits:
Bonus based on performance
Health insurance
Opportunity for advancement
Flexible schedule
We're a fast-growing, multi-location Allstate agency seeking a seasoned Senior Media Buyer to lead our digital marketing initiatives. Since 2018, we've expanded from a single office to become one of Southern California's top-producing agencies through innovative marketing and exceptional service.
The Role: We're looking for an experienced Senior Media Buyer who can independently develop, implement, and optimize multi-channel digital campaigns from scratch. This role requires both strategic thinking and hands-on technical expertise.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies
Build and manage campaigns across Google, Meta, and TikTok platforms
Lead web development projects using WordPress
Create and optimize landing pages for maximum conversion
Manage substantial marketing budgets across multiple platforms
Conduct A/B testing and implement data-driven optimizations
Provide strategic recommendations based on performance analytics
Required Experience & Skills:
Minimum 3 years of hands-on experience as a Media Buyer
Proven success building campaigns from scratch on Google, Meta, and TikTok
Advanced knowledge of WordPress and web development
Strong technical background in HTML, CSS, and basic JavaScript
Experience with conversion tracking implementation
Demonstrated success managing large advertising budgets
Advanced analytics and reporting capabilities
Must Have Technical Skills:
Google Ads & Analytics certification
Meta Business Suite expertise
TikTok Ads Manager proficiency
WordPress development and optimization
Landing page design and optimization
Conversion tracking setup and management
What We Offer:
Competitive senior-level salary + performance bonuses
Health benefits
Paid time off
Professional development budget
Career growth opportunities
Dynamic, fast-paced environment
Join our team and drive our digital marketing success to the next level!
The agency staff opportunity is not an employment opportunity directly with Allstate Insurance Co.; but rather employment as a staff member with Allstate Exclusive Agents, who are independent contractors. ® 2021 Allstate Insurance Co.