Job Title: Pay-Per-Click Manager
Pay: $90,000 – $110,000
Location: Los Angeles, CA – near Downtown
Work Model: Onsite
Job Type: Permanent
*Must be authorized to work in the U.S. We are unable to sponsor for this position**
Company Overview
Nationally recognized Personal Injury, Employment, Aviation, Maritime Law, and Class Action law firm.
Description:
Our client is seeking a PPC Manager who excels in managing paid search campaigns with a 7-15 million budget.
This role will perform the following responsibilities:
- Plan, develop, and implement comprehensive paid search strategies to drive direct responses from target consumers in the legal space.
- Managing valued based and ROAS bidding, account architecture, and day-to-day monitoring of campaign performance.
- Track online conversion
- Manage PPC lead gen
- Conduct keyword research for optimization and add new or eliminate underperforming keywords.
- Collect creative assets, set up tracking, and launch landing pages.
- Extract campaign data and generate reports that summarize campaign performance.
- Research competitive analysis, industry trends, and emerging technologies related to paid search and digital marketing.
Requirements:
- Minimum 5+ years of experience in Google Ads management, with a proven track record of driving results.
- Experience in implementing ROAS optimization strategies and utilizing Salesforce integration.
- Proficiency in offline conversions tracking and value-based bidding techniques.
- Strong understanding of Google Ads platform and its various features.
- Ability to develop and execute effective advertising strategies aligned with business objectives.
- Proficient in analyzing campaign performance data and generating actionable insights.
- Good communication and collaboration skills, with the ability to work effectively in a fast-paced and collaborative team environment.
Benefits:
- Competitive pay
- 15 days PTO
- 401K
- Medical, dental, vision, and life insurance
- Parking