Digital Marketing Manager

FAIRMONT

Digital Marketing Manager

Santa Monica, CA
Full Time
Paid
  • Responsibilities

    Job Description

    Essential Duties

    • Collaborate with Marketing, Sales, and Revenue Directors to implement promotional digital content for rooms and food & beverage outlets.

    Website Management

    • Oversee and manage Fairmont Miramar’s microsite and brand sites, ensuring traffic and engagement through best practices, content updates, and innovative design.
    • Keep all website content, including images and copy, up to date across brand and third-party platforms.
    • Liaise with the corporate office for website enhancements and functionality upgrades.

    Social Media Management

    • Develop campaigns to grow social media presence, email subscribers, and drive bookings.
    • Manage publishing on Instagram, Facebook, and LinkedIn for the hotel and affiliate brands.
    • Engage in community management and coordinate with influencers for promotional campaigns.

    Content Creation

    • Design and produce visual assets within Fairmont’s brand guidelines, including promotional collateral, printed materials, digital banners, and presentations.
    • Organize and manage photo and video shoots on the property.
    • Lead graphic design initiatives for various promotional campaigns.

    Digital Marketing

    • Coordinate with display ad agencies for campaign implementation and monthly reporting.
    • Manage and optimize the hotel’s presence on online travel agency (OTA) platforms.
    • Implement and monitor Meta and Google ads, as well as email marketing campaigns.
  • Qualifications

    Qualifications

    Experience and Skills Required

    • Minimum of three years of marketing experience in a related field.
    • Proficiency in Facebook Business Manager, WordPress CMS, and Google Analytics.
    • Expertise in graphic design software such as Canva, Photoshop, or Illustrator.
    • Exceptional writing skills with a proven ability to create compelling social media content.

    Additional Information

    All your information will be kept confidential according to EEO guidelines.