Benefits:

401(k)

401(k) matching

Dental insurance

Health insurance

Paid time off

Parental leave

Vision insurance

We are seeking a Digital Marketing Manager to aid in the oversight and management of our relationships with external agency partners, ensuring they deliver high-quality digital marketing services to our franchise network. This role will involve collaborating closely with franchisees and third-party agencies to ensure that marketing campaigns, strategies, and initiatives align with both brand standards and franchisee needs. The ideal candidate will have a strong background in digital marketing, experience in managing agency relationships, and a deep understanding of how to support franchisee success.

This position requires an understanding of multiple marketing and digital tactics. The ideal candidate must be flexible, as the day-to-day responsibilities will vary with evolving departmental and company-wide objectives.

Duties and Responsibilities:

Serve as a primary liaison between the GSSF and our digital marketing agencies, ensuring that agency partners understand brand standards and franchisee service expectations.

Oversee agency performance and ensure digital marketing campaigns, strategies, and activities align with the brand objectives and franchisee requirements.

Foster strong, long-term relationships with agency partners and franchisees to ensure a mutually beneficial partnership.

Analyze campaign performance, ensuring campaigns are optimized and error-free.

Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.

Educate franchisees about the digital marketing initiatives, strategies, and campaigns.

Stay updated on digital marketing trends and innovations, ensuring that franchisees benefit from the latest tools and strategies available in the industry

Plan, execute, and monitor digital marketing initiatives and campaigns to achieve specific goals.

Assist with team projects as needed.

Requirements:

BS in Digital Marketing, Communications, or related field

Strong understanding of paid digital marketing channels, including paid search (PPC), social media, and display advertising.

Previous experience managing and overseeing relationships with external agencies or vendors, focusing on ensuring service excellence.

Strong knowledge of analytics, ad management, and reporting tools (e.g., Google AdWords, Google Analytics, Meta Ads Manager, etc.) to monitor campaign performance.

Excellent communication and presentation skills, with the ability to translate marketing data and strategies into clear recommendations for internal and external stakeholders.

Strong project management and managerial skills.

Desired Skills and Abilities:

Proven experience (5+ years) in digital marketing, preferably in a franchise, large in-house team, or agency management environment.

Strong time management and multi-tasking skills with the ability to self-motivate in a fast-paced environment

Excellent written and verbal communication skills

Experience with a Mac-based environment and G Suite preferred

Flexible work from home options available.

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.