Job Description

The Digital Marketing Manager, Website, Advertising, and Analytics supports AMS’s mission by growing individual and school memberships, maximizing member and non-member revenue, driving leads for events and new Montessori teachers, and increasing engagement with parents, schools, and other key audiences. The role focuses on the following:

• Improving website performance and paid ad conversions while collaborating with the Engagement and Retention and Growth Marketing Managers on content and messaging.
• Oversee AMS’s main website: amshq.org, and associated platforms, ensuring seamless user experiences, optimized functionality, and robust analytics reporting.
• Manage relationships with external partners, including AMS’s web agency, which will provide support with web development and ongoing SEO.

Website Management

• Oversee AMS’s forthcoming WordPress-based website (amshq.org), ensuring accessibility, usability, and high conversions for key actions (e.g., membership sign-ups, event registrations).

• Responsible for optimizing website traffic.

• Creates, modifies and maintains fresh content, working closely with other AMS colleagues responsible for developing web content.

• Manage associated AMS platforms, including AMS Learning (Elevate platform), Connect community platform (Higher Logic), AMS Jobs Board (JobBoardHQ), and The Montessori Event (Cvent), evaluating functionality and driving updates or improvements as needed. (No prior experience with these platforms required.)

• Work collaboratively with marketing colleagues to align web content and ad messaging with broader AMS goals and initiatives.

• Provide guidance to ensure content aligns with SEO, usability, and conversion best practices.

• Collaborate with web agency on additional development, technical updates, and ongoing SEO optimization strategies.

Digital Advertising & Analytics

• Develop, launch, and optimize paid advertising campaigns across Google Ads (Google Ad Grants), and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.

• Use Google Analytics and other tools to measure website and campaign performance, creating actionable reports to guide decision-making.

• Continuously track and optimize campaigns for performance, including A/B testing of creatives, landing pages, and ad placements.

Optimization & Strategy

• Analyze digital performance metrics to identify areas for improvement, implement solutions, and report progress to leadership.

• Lead efforts to improve website functionality, navigation, and user experience based on data insights and user feedback.

• Coordinate with external partners to enhance AMS’s digital ecosystem and ensure scalability.

Qualifications

• Bachelor's degree in a related field

• 5+ years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising.

• REQUIRED: Significant hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies.

• Proficiency with Google Ads, Facebook/Instagram Ads, and Google Analytics.

• Familiarity with HubSpot or a similar marketing automation platform. Certification in above platforms and systems preferred.

• Knowledge of SEO strategies, including keyword optimization, technical SEO, and content alignment.

• Proven ability to analyze data with relevant reporting and/or data visualization tools and use insights to optimize campaigns, web performance, and user experience.

• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

• Exceptional attention to detail and commitment to delivering high-quality results.

• Excellent collaboration and communication skills to work effectively with remote teams.

• Experience with A/B testing tools and campaign optimization.(preferred)

• Basic understanding of HTML and CSS. (preferred)

• Familiarity with social media advertising strategies and tools. (preferred)

• Experience with non-profit marketing a plus.

• Commitment to diversity. equity and inclusion.

Additional Information

AMS has a strong benefit package including Medical, Dental, Vision, 403(b), Life Insurance, Long Term Disability and generous Paid Time Off, Sick Days, Holidays and other time off.

The American Montessori Society is an equal opportunity employer and does not discriminate on the basis of sexual orientation, gender identity or expression, race, color, religion, national origin, sex, age, marital status, disability, veteran status, genetic information, family responsibility, political affiliation or any other status protected by applicable laws.

No calls please.