Job Description

The digital marketing specialist role is a combination of digital marketing and product marketing. You will be responsible for driving pipeline growth through paid acquisition, conversion optimization, and marketing automation. You should have a strong grasp of performance marketing, analytics, and lead nurturing, with an experimental mindset to test and optimize campaigns. You **** will also be responsible for crafting powerful narratives, sharpening our positioning, and arming our sales team with compelling messaging.

Digital Marketing Responsibilities (Growth Marketing):

• Develop and manage paid acquisition campaigns (Google Ads, LinkedIn, retargeting).
• Improve SEO performance and content distribution for lead generation
• Continuously A/B test and experiment with new demand-generation tactics tailored to specific market verticals.
• Manage the content development, design, and production of all marketing materials including collateral, web content, digital marketing assets, advertising materials, customer presentations, and video content.
• Maintain online business profiles and social media presence.
• Engage and assist in the management of third-party talent such as agencies, graphic designers, editors, filmmakers, and video editors.

Product Marketing Responsibilities:

• Own product marketing strategy, including competitive analysis and differentiation.
• Create sales enablement materials (decks, one-pagers, battle cards, case studies).
• Collaborate with the internal team to support the development of brand and portfolio positioning and ensure ongoing brand awareness and consistency in all creative materials.
• Lead product launches, collaborating across teams to drive adoption.

Qualifications

• 3-6+ years of SaaS B2B digital marketing or product marketing experience (ideally both).
• Deep expertise in paid acquisition (Google Ads, LinkedIn, paid social).
• Hands-on experience with marketing automation (HubSpot, Marketo, or similar).
• Proven ability to differentiate products in competitive markets.
• Experience creating sales enablement materials and working closely with sales teams.
• Understanding of buyer personas, brand strategy, and brand standards.
• Strategic thinker with the ability to translate customer insights into compelling narratives.
• Passion for storytelling, differentiation, and turning complex ideas into clear, engaging messages.
• Experience with creative tools such as Adobe Photoshop, InDesign, Premiere, After Effects, Camtasia, and/or Explaindio.
• Ability to manage outsourced agency partners and suppliers.
• Excellent communication and listening skills with the ability to promote and sell ideas.
• Strong writing and communication skills; ability to simplify complex topics.
• Digital Marketer Certifications are a plus.
• BS/BA degree in Marketing or Communications.

Additional Information

About SaaS Talent

SaaS Talent is more than just a recruiting company. We're your hiring, business development and growth partner with 20+ years of experience in SaaS and Hi-Tech that helps you scale and transform your business. We've worked with 100+ companies and helped them achieve their goals. From streamlining sales, marketing, and operations to hiring ideal talent and getting funding, if you're struggling to grow, we're an ideal choice.

Reach out to us at www.saas-talent.com to learn more about how we can help you .