Benefits:

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Donation matching

Employee discounts

Flexible schedule

Free food & snacks

Free uniforms

Health insurance

Help or transport service

Home office stipend

Opportunity for advancement

Paid time off

Parental leave

Profit sharing

Relocation bonus

Savings bank

Benefits/Perks

Flexible Schedule

Great Work Environment

Competitive Compensation

Career Advancement Opportunities

Job Summary: We are seeking a skilled Digital Marketing Specialist to manage and optimize Facebook and Google Ads campaigns. The ideal candidate will have hands-on experience in digital advertising, audience targeting, and campaign performance analysis to drive measurable results. This role requires a strategic thinker who can maximize ROI through data-driven decision-making and continually improve ad performance.

Responsibilities:

Develop, implement, and manage paid ad campaigns on Facebook and Google Ads.

Optimize campaigns for maximum ROI through performance tracking, A/B testing, and data analysis.

Define and implement audience targeting strategies to reach key demographics effectively.

Monitor ad budgets, adjusting as necessary to ensure cost-effective results.

Analyze campaign data and provide detailed reports with insights and actionable recommendations.

Collaborate with the marketing team to ensure alignment with overall brand and marketing strategies.

Stay up-to-date with industry trends and changes in advertising platforms to ensure campaigns are always optimized.

Qualifications:

Proven experience managing Facebook and Google Ads campaigns, with a strong understanding of ad platforms.

Demonstrated ability to optimize ads for conversion, cost-efficiency, and ROI.

Familiarity with digital marketing analytics tools (e.g., Google Analytics, Facebook Insights).

Strong understanding of audience segmentation, targeting, and bidding strategies.

Excellent problem-solving and analytical skills.

Ability to interpret data and make data-driven decisions.

Strong communication and collaboration skills, with the ability to work across teams.

Detail-oriented and highly organized.

A degree in Marketing, Business, Communications, or a related field is a plus.