Benefits/Perks
Competitive Compensation
Great Work Environment
Career Advancement Opportunities
Job Summary
We are seeking a Digital Marketing Strategist to join our team! As a Digital Marketing Specialist, you will work closely with other marketing team members to determine what our clients need and how to best execute that within search marketing. This can include creating marketing plans, writing ads, optimizing existing content, and diving deep into analytics and data to determine what is working and why. The ideal candidate has experience in marketing and sales, a deep understanding of search engines and rankings, and has a creative, inquisitive mind.
Responsibilities
Create new marketing strategies for our target market
Tweak and refine existing marketing strategies as needed to improve clickthrough and sales
Work closely with other marketing specialists to maintain a clear vision and understanding of each client and their needs
Look at data and analytics on ads and marketing campaigns, and write reports on that data and their effectiveness
Creating backlinks, blog posts
Working with SEOs and PPC ads
Social media and content
Email and phone sales
Customer service
Order processing
Qualifications
Deep understanding of marketing and search engine optimization desired
Strong attention to detail
Experience running paid search campaigns
Knowledge of website data and analytics
Comfortable working independently and within a team environment