Job Description

The Digital Media Specialist works closely with the sales team to discuss the client’s goals, identify opportunities, recommend media solutions, execute campaigns, manage budgets, and analyze performance. This role is responsible for proposing, planning, launching, optimizing, and reporting campaigns to meet and surpass the clients’ success metrics. This person understands how search engines function; how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocations. You will develop unique and complex media plans that are consistent with approved strategies and will be responsible for overseeing all aspects of search: from planning to implementation to optimization and performance reporting. Focusing on defining the solutions of the campaign to deliver and optimize peak results across objectives from brand awareness, intent, and ultimately drive conversion and ROI.

RESPONSIBILITIES

• Familiarity with building UTM and pixel-based tracking
• Ability to work well in a fast-paced, collaborative environment
• Managing monthly budgets
• Programmatic media
• Willingness to learn
• Agency background strongly preferred
• Strong proficiency in Excel (pivot tables, VLOOKUP’s)
• Strong quantitative and creative-thinking skills
• Critical-thinking and problem-solving skills are essential
• Strong communication and teamwork skills
• Highly organized and able to work with limited supervision or instruction

Qualifications

• Experience managing large and small SEM & paid social campaigns
• Experience working with popular PPC ad platforms (Google, Bing, Facebook, Snapchat, Twitter, LinkedIn, Google Display, YouTube, and others)
• Highly organized and Detailed Oriented
• Bachelor’s Degree strongly preferred
• 2+ years of paid digital media (PPC/SEM) experience, specifically Google Ads and Facebook/Instagram and LinkedIn Ads.
• 1+ year of Google Analytics setup and reporting preferred
• 2+ years of Campaign Management
• Track record of successful ad campaigns
• Experience in Asana Task management System or similar

Additional Information

All your information will be kept confidential according to EEO guidelines.