Sonic Realty® is revolutionizing the real estate industry with a focus on high-quality lead generation and agent success. Our mission is to recruit top-tier real estate agents, provide them with exceptional support and leads, and create a seamless process from lead generation to closing. As part of the Sonic Family of Companies, Sonic Realty® is a forward-thinking, innovative brokerage built on efficiency, transparency, and results. Position Overview The Director of Operations will drive the growth of Sonic Realty® by overseeing lead generation efforts, managing Inside Sales Agents (ISAs), and recruiting and supporting real estate agents. This role is central to ensuring a steady flow of high-quality leads and the effective conversion of those leads into closed transactions. The ideal candidate is a results-driven leader with a proven track record in sales, operations, and team management. Responsibilities: 1. Lead Generation and Management • Oversee all lead generation activities, ensuring a steady pipeline of high-quality leads for agents. • Manage ISAs to maximize lead conversion rates through proper scripting, follow-up strategies, and performance tracking. • Collaborate with marketing to optimize ad campaigns, CRM systems, and lead distribution workflows. 2. ISA Team Oversight • Recruit, train, and manage a team of ISAs to ensure consistent performance. • Monitor and analyze ISA performance metrics to identify areas for improvement and optimize lead conversion. • Develop and implement processes to ensure leads are nurtured and effectively handed off to agents. 3. Agent Recruitment and Development • Lead recruitment efforts to build a team of high-performing real estate agents. • Promote Sonic Realty®’s value proposition, emphasizing high-quality leads, ISA support, and streamlined processes. • Onboard and train new agents, providing them with tools and resources for success. 4. Process Optimization • Design and implement scalable workflows for lead generation, lead nurturing, and transaction coordination. • Leverage technology to automate processes and improve operational efficiency. • Ensure seamless communication and collaboration between ISAs, agents, and leadership. 5. Performance Monitoring and Reporting • Track and report key metrics, including lead generation volume, conversion rates, and agent performance. • Use data to refine strategies and ensure goals are met or exceeded. Qualifications: • Proven experience in real estate operations, sales management, and lead generation. • Strong understanding of lead management systems, CRM platforms, and real estate technology. • Demonstrated success in managing ISAs or sales teams to achieve high conversion rates. • Exceptional communication, leadership, and organizational skills. Compensation: $60,000 - $75,000 yearly

• 1. Lead Generation and Management • Oversee all lead generation activities, ensuring a steady pipeline of high-quality leads for agents. • Manage ISAs to maximize lead conversion rates through proper scripting, follow-up strategies, and performance tracking. • Collaborate with marketing to optimize ad campaigns, CRM systems, and lead distribution workflows.2. ISA Team Oversight • Recruit, train, and manage a team of ISAs to ensure consistent performance. • Monitor and analyze ISA performance metrics to identify areas for improvement and optimize lead conversion. • Develop and implement processes to ensure leads are nurtured and effectively handed off to agents.3. Agent Recruitment and Development • Lead recruitment efforts to build a team of high-performing real estate agents. • Promote Sonic Realty®’s value proposition, emphasizing high-quality leads, ISA support, and streamlined processes. • Onboard and train new agents, providing them with tools and resources for success.4. Process Optimization • Design and implement scalable workflows for lead generation, lead nurturing, and transaction coordination. • Leverage technology to automate processes and improve operational efficiency. • Ensure seamless communication and collaboration between ISAs, agents, and leadership.5. Performance Monitoring and Reporting • Track and report key metrics, including lead generation volume, conversion rates, and agent performance. • Use data to refine strategies and ensure goals are met or exceeded. • Present regular performance updates to leadership with actionable recommendations.