About This Role
This position can be located anywhere in California and is only open to candidates who currently reside in California. Candidates must have experience in selling and managing cannabis cpg brands directly to dispensary retailers in California.
This role bridges the gap between our brand partners and the Hyroad sales team, by continually evaluating go to market strategies with leadership of each brand partner and feedback from the Hyroad sales team. This candidate is a high level communicator, analyst, and salesperson, who can continually address what is happening in the market with each brand and how brand partners and the Hyroad sales team should adjust their execution strategies to win.
Responsibilities
Possess a cannabis sales background with a deep understanding of “what works” within the current California cannabis retail and sales landscape.
Leverage a strong cannabis sales background to understand and implement effective strategies within the California cannabis retail and sales landscape.
Act as a key driver and “quarterback” within the organization, influencing and collaborating across all aspects of HYROAD.
Handle challenging conversations with brand partners regarding strategy, execution, and performance.
Communicate effectively through excellent oral and written communication skills.
Build and maintain trusting relationships with assigned brand partners to ensure alignment and mutual success.
Develop and drive strong brand strategies, secure buy-in, and execute impactful projects for assigned brands. Maintain frequent communication with brand partner sales leadership.
Manage inventory and demand planning, sales projections, gap tracking, budget allocation, and achievement of revenue, distribution, and share goals.
Prepare and present brand strategies, execution plans, and performance reviews both internally and externally.
Collaborate cross-functionally to drive sales-focused projects across the organization.
Share accountability for meeting brand partner revenue, distribution, and market share goals.
Conduct business and competitive analysis to provide actionable feedback and recommendations to sales and execution teams.
Establish standards for retail merchandising, budtender education, incentives, and demo programs for brand partners.
Regularly review brand partner criteria execution and develop strategies for improvement.
Support transitions for new brand partners and lead strategies for launching new products.
Conduct regular visits to diverse cannabis retailers to stay informed on the evolving retail environment.
Develop, refine, and improve organizational and brand partner Standard Operating Procedures (SOPs).
Maintain a sales-first approach in all responsibilities to prioritize revenue-driving activities.
Minimize internal meetings to optimize time spent on impactful activities.
About HYROAD
HYROAD is a new, California-based sales, services, and logistics agency in the cannabis industry. We bring brands and retailers together to grow consumers by providing retail sales, marketing, service, and logistics solutions. We travel this road with our brand partners through a sales-first mindset, providing deep transparency, high levels of accountability within our team, and a portfolio of strong brands that complement each other deeply. We believe in the importance of strong internal systems and robust training that help our team do what they do best - sell and grow brands!
Our founders shoulder an immense personal responsibility to do right by our brand partners, recognizing that there are major investments in time, funding, employee and family livelihoods, life savings, and life’s work all at stake. This mentality is the core of how we challenge each other. If a brand is part of HYROAD’S portfolio, it’s because HYROAD truly believes in it. Every role within the HYROAD organization is either directly selling or in some way helping the sales team sell.
We also believe that employees should be rewarded for performance, have opportunities to grow within the organization, and have personal ownership in HYROAD through employee equity compensation.
We’re not trying to become the largest cannabis sales, services, and logistics agency in California. Instead, we’re on a mission to become the best, most desired, and most sought after agency in cannabis.
Required Experience
2+ California Cannabis industry brand sales-to-dispensary experience REQUIRED
2+ years experience managing teams REQUIRED
Google Suite: slides, sheets, docs, email, calendar, forms required
CRM experience a plus
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Flexible schedule
Car mileage allowance
Company laptop
Phone allowance
Unlimited PTO
Equity compensation (profits interest)
Driver’s License
Must have a valid driver’s license and must be able to drive for extended periods of time
Job Type:
Full time
Pay:
$100,000-$120,000 base salary per year
Supplemental Pay:
Bonus program
Equity compensation (profits interest)
Schedule:
Monday to Friday typical
Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required as part of this role. Duties, responsibilities, and activities may change at any time with or without notice. This is a full time role and any additional employment must be approved by senior leadership.
HYROAD and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job.
Physical Standards
Must have finger dexterity, ability to use keyboard
Must be able to sit/stand at a desk for multiple hours at a time
Rarely require kneeling, bending, squatting
Ability to push and pull up to 50 pounds
Reach, stoop, and lift office files, records, or reports typically weighing 20 pounds or less
Must be available to overnight travel (rarely)
Must be able to effectively communicate with others
Must have good vision and be able to operate a computer, calculator, telephone, copier
Must be able to stand and/or walk for long periods of time
This is a remote position.