Benefits:
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
The Director of Integrated Marketing will oversee the teams, channels, and efforts along the customer journey to build a cohesive experience that attracts qualified leads, nurtures them through the sales funnel, fosters customer loyalty, and encourages referrals. The Director will work cross-functionally to ensure that brand messaging is consistent and impactful, ultimately driving sustainable business growth and long-term customer relationships.
Key Responsibilities:
Brand Awareness and Lead Generation:
Develop and implement strategies in collaboration with Marketing Leadership to build brand awareness and attract qualified leads through integrated campaigns across digital, social, PR, and offline channels.
Ensure alignment across all channels to deliver consistent messaging that drives customer engagement and captures attention.
Lead Nurturing and Conversion:
Oversee the development of lead nurturing campaigns to engage prospects from first interaction to conversion, leveraging personalized content, automated workflows, and multi-channel communication.
Integrate data from platforms such as CRM, website, POS, and advertising efforts to optimize lead nurturing and conversion strategies.
Customer Retention and Loyalty:
Design and implement strategies to foster customer loyalty and long-term retention, including loyalty programs, post-purchase engagement, and personalized follow-ups.
Use customer data and feedback to create targeted campaigns that enhance the customer experience and encourage loyalty.
Advocacy and Referrals:
Build programs and campaigns that encourage satisfied customers to refer others, amplifying organic growth through referral programs and ambassador opportunities.
Leverage customer insights and franchise collaboration to promote customer advocacy and drive word-of-mouth marketing.
Cross-Channel Integration:
Ensure marketing efforts across digital, social, email, SMS, PR, and offline channels provide a seamless and unified customer experience.
Coordinate campaigns and messaging across channels, optimizing the customer journey through all touchpoints.
Customer Journey Mapping and Optimization:
Lead integrated customer journey modeling and analysis, considering all digital platforms, services, and programs.
Continuously identify opportunities for improvement through data insights, customer feedback, and performance metrics, refining strategies to remove friction points.
Performance Measurement and Reporting:
Define and track KPIs to measure the success of marketing efforts across the customer journey, focusing on lead generation, engagement, retention, and loyalty.
Report campaign performance and ROI to senior leadership and stakeholders, using data to guide strategic decisions.
Customer Experience Innovation:
Develop and implement integrated marketing and sales strategies by identifying areas of improvement through feedback and analysis.
Monitor and benchmark franchise performance, share best practices across the network, and recommend innovative technologies or processes to enhance customer engagement.
Stay updated on industry trends to proactively adapt strategies and foster innovation.
Collaboration and Alignment:
Work closely with marketing, operations, technology, and curriculum teams to ensure a consistent, customer-centric approach across all touchpoints.
Collaborate with franchisees to align local marketing efforts and tailor solutions to franchise-specific needs, fostering a consistent brand experience.
Team Leadership:
Lead, mentor, and assist high-performing marketing team to integrate all subject matter areas into cohesive programs and initiatives.
Foster cross-functional collaboration, providing strategic guidance to team members to drive success and ensure alignment with organizational goals.
Qualifications:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
8+ years of experience in integrated marketing, digital, sales, and customer journey management, with a focus on lead generation, conversion, customer retention, and loyalty.
Proven track record in creating and executing multi-channel campaigns that drive customer acquisition, conversion, loyalty, and advocacy.
Experience within franchise models, particularly in membership-based or recurring-revenue environments.
Strong experience with digital and social marketing, CRM platforms, marketing automation, and analytics tools.
Deep understanding of customer journey management, including technology needs, digital platforms, services, programs, and related data reporting.
Knowledge of and previous experience with digital marketing technologies, such as Google Analytics, Ads Manager, Search Console, Tag Manager, Meta Ads, Chat, SMS, and Email Marketing.
Proficiency in cloud-based data solutions and platforms (e.g., AWS, Azure, Google Cloud).
Expertise in statistical modeling, data mining, predictive analytics, and AI/ML analytics.
Proven ability to implement and evolve CRM journeys effectively.
Analytical mindset with expertise in measuring campaign effectiveness, optimizing the customer journey, and driving data-informed decisions.
Strong data strategy and management experience.
Proficiency in Google Workspace products.
Exceptional leadership, communication, and cross-departmental collaboration skills.
Demonstrated strategic thinking and problem-solving aptitude.
Strong project management abilities.
Desired Skills and Abilities:
Proven leadership ability
Excellent written and verbal communication skills
Strong organizational skills and attention to detail
Strong project management, problem-solving & organizational skills
Solid time management and multi-tasking skills with the ability to self-motivate in a fast-paced environment
Outgoing personality and teamwork/collaborative orientation
Experience with Mac-based environment, G-suite, and Asana preferred
Dedication to living by the company’s Core Values of Golden Experience, Wow! Customer Service, Integrity, Compassion and Trust, Extraordinary Results, and Remembering to Celebrate!
Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.