Benefits:

Bonus based on performance

Company parties

Competitive salary

Flexible schedule

Health insurance

Opportunity for advancement

Paid time off

Training & development

Location: Remote (Preference for candidates based in Florida for occasional in-person events).

Position Summary:

As our first Director of Lead Generation, you will shape and execute a comprehensive strategy to drive substantial revenue growth. Reporting directly to the CEO, you’ll play a pivotal role in expanding our market presence. Flexibility and a hands-on approach are essential in our small, dynamic team. We seek a strategic leader who’s also ready to manage day-to-day tasks as needed.

Key Responsibilities:

Strategic Lead Generation Planning

Develop, own, and lead a high-impact lead generation strategy designed to achieve rapid growth, focusing on building a scalable pipeline of quality leads.

Define and execute campaigns across multiple channels, including digital marketing, SEO, content marketing, social media, targeted advertising, and events.

Set and track key performance indicators (KPIs) for lead generation to ensure alignment with the company’s revenue and growth goals.

Pipeline Development and Management

Establish and manage a robust sales pipeline, using data-driven insights and predictive modeling to maintain consistent lead flow.

Develop advanced lead nurturing programs that convert high-potential prospects into qualified leads ready for the sales team.

Collaborate closely with Sales to ensure a seamless handoff of qualified leads and a high conversion rate from leads to sales.

CRM Strategy and Optimization

Leverage extensive knowledge of HubSpot (or similar CRM platforms) to implement and optimize lead generation and nurturing strategies.

Design and oversee workflows, lead scoring, segmentation, and automated email campaigns within HubSpot to maximize lead engagement and conversion.

Regularly analyze CRM data to refine targeting, personalization, and messaging, ensuring that every stage of the lead lifecycle is optimized for conversion.

Data Analysis and Optimization

Utilize analytics to evaluate campaign performance, customer behavior, and market trends, using these insights to refine and optimize lead generation strategies.

Implement tools and best practices to monitor lead quality, conversion rates, and pipeline ROI, making strategic adjustments to maximize revenue impact.

Develop regular reporting and presentations to keep stakeholders informed on lead generation progress, success stories, and areas for improvement.

Cross-Functional Leadership and Collaboration

Collaborate with Marketing to create targeted messaging and campaigns that resonate with potential customers in the heavy construction sector.

Partner with Product Development to understand new features, benefits, and product differentiators, integrating these into lead generation messaging.

Provide mentorship and guidance to junior team members and work collaboratively across all departments to align lead generation efforts with overall company objectives.

Industry and Market Expertise

Stay informed about trends in the heavy construction industry and competitive landscape, leveraging this knowledge to identify new market opportunities and optimize our approach.

Position TCLI as a market leader through strategic outreach and targeted messaging that speaks directly to industry pain points and needs.

Attend and represent TCLI at relevant industry events, conferences, and trade shows to build brand awareness and attract new leads.

Continuous Innovation

Continuously experiment with and adopt new lead generation technologies, tactics, and tools to keep TCLI at the forefront of innovation in the industry.

Foster a culture of continuous improvement within the lead generation function, encouraging fresh ideas and novel approaches to capturing customer attention.

Qualifications:

Experience: 7-10 years in lead generation, ideally in B2B software or technology; heavy construction technology experience is a plus. HubSpot experience preferred; similar CRM expertise considered.

Education: Bachelor’s degree in Business, Marketing, or a related field required; an MBA or advanced degree preferred.

Proven Results: Strong track record of revenue growth through lead generation. Ability to meet ambitious targets.

Analytical Skills: Proficiency in data analysis and data-driven decision-making.

Strategic Vision: Big-picture vision with readiness to execute day-to-day tasks.

Entrepreneurial Mindset: Adaptable and proactive in a fast-paced environment.

Communication and Leadership: Skilled in messaging, cross-functional collaboration, and team mentorship.

This is a remote position.