Director of Marketing

Any Lab Test Now - Corporate

Director of Marketing

Atlanta, GA
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k) matching

    Competitive salary

    Dental insurance

    Employee discounts

    Health insurance

    Home office stipend

    Paid time off

    Parental leave

    Vision insurance

    Brief Description: CRESSO Brands, the leading franchise brand in the direct-to-consumer clinical lab testing market and the employer services market, is looking for a visionary and strategic Director of Marketing to join our dedicated team. In this role, you will be responsible for managing the marketing strategies of our national, local, and franchise development marketing campaigns for Any Lab Test Now and ARCpoint Labs. As a part of our team, you will embrace our core values: Accountability, Being Proactive, Value, Empowerment, Integrity and Teamwork.

    Key Responsibilities:

    Develop and implement national, local, and franchise development marketing strategies for both Any Lab Test Now and ARCpoint Labs.

    Manage relationships with external agencies, partners, and vendors, as well as in-house marketing professionals.

    Maintain and update corporate websites, social media channels, and marketing collateral for brand consistency.

    Deliver marketing reports and insights to the CMO and key stakeholders; provide recommendations for improvements.

    Requirements:

    Bachelor's degree in Marketing, Communications, or related field.

    Minimum 5-7 years of experience in marketing roles, preferably with a focus on franchise or multi-location businesses.

    Experience in the health and wellness industry is a plus but not required.

    Strong understanding of online and offline marketing channels and tactics.

    Excellent interpersonal, communication, leadership, and project management skills.

    Why Join CRESSO Brands?:

    Collaborative corporate culture with excellent benefits.

    Opportunity to work with a dedicated team focused on improving accessibility to health and wellness solutions.

    To apply, please submit your resume and cover letter detailing your qualifications and interest in the position. We appreciate your interest in joining our passionate team at CRESSO Brands and look forward to reviewing your application!

    CRESSO Brands is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable.

    Flexible work from home options available.

    This is an independently owned and operated franchise location. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to Any Lab Test Now Corporate.