Director of Marketing & Digital Strategy – Luxury Goods
United States (Remote or Hybrid)
$150,000–$200,000 per year, depending on experience.
Company Overview
We are a premier retail and wholesale company specializing in high-end home goods, including luxury bedding and baby products. With a boutique-style vibe and a reputation for excellence, we cater to elite clients worldwide, from top designers to affluent homeowners. Our growing presence spans retail locations, a thriving e-commerce platform, and partnerships with leading luxury retailers such as Nordstrom, Neiman Marcus, and Bloomingdale's.
Position Overview
We are seeking a Director of Marketing with a proven track record in luxury brand marketing to lead and transform our multi-channel marketing efforts. This role is ideal for a high-energy, results-driven professional who excels in digital marketing, analytics, and creative strategy. The right candidate will have a deep understanding of luxury brand positioning and the ability to roll up their sleeves to drive strategy and execution.
The Ideal Candidate
- Experience: Extensive background in luxury marketing, including experience with high-end retail or product brands.
- Skills: Exceptional strategic thinking, strong analytical skills, and a creative approach to developing campaigns.
- Traits: A proactive leader who thrives on driving results and managing high-performance teams.
- Approach: Hands-on, willing to take charge of both strategic and day-to-day tasks to ensure success.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy to elevate brand presence and drive revenue.
- Oversee digital marketing initiatives, including SEO, paid media, and email marketing, ensuring alignment with luxury brand standards.
- Lead social media strategy across platforms like Instagram, TikTok, Pinterest, and LinkedIn to enhance engagement and visibility.
- Manage relationships with influencers and affiliates to maximize partnerships and reach.
- Leverage analytics to measure and optimize marketing efforts for maximum ROI.
- Collaborate with sales and e-commerce teams to align marketing initiatives with business objectives.
- Mentor and grow the marketing team, hiring top talent to support ongoing growth.
Qualifications
- Proven success in luxury brand marketing with a strong portfolio of impactful campaigns.
- Expertise in analytics, KPI tracking, and data-driven decision-making.
- Creative problem solver with a keen eye for luxury aesthetics.
- Strong leadership and team management skills with the ability to motivate and inspire.
- Hands-on attitude and willingness to take ownership of tasks at all levels.
?? Apply today and elevate your career to new heights!
Email Resume: Joel@maiplacement.com
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