Do you thrive in the sweet spot between creative vision and strategic execution? Want to make a real impact at a growing company with iconic heritage brands?

Picture yourself as a key leader in a thriving apparel business. We're seeking a strategic partner who understands the connection between marketing and operational excellence.

This isn't just a role; it's a chance to directly influence our continued growth and success, leading our marketing and creative teams. You'll be instrumental in driving marketing strategy, operational efficiency and fostering a collaborative, results-oriented culture.

Director of Marketing – Your Job Duties:

You'll be the heart of our 15-20 person marketing and creative team, fostering a collaborative and supportive environment where everyone feels empowered to bring their best ideas.

You Will:

• Lead all aspects of the company's marketing efforts - develop strategies, manage budgets, lead various marketing functions and oversee creative direction
• Spearhead the development and execution of integrated B2B and B2C marketing strategies, driving measurable results across all channels
• Help guide the brand's creative direction, working with the team to develop killer marketing campaigns across all channels – from social and digital to events and sponsorships
• Collaborate closely with our executive team and other departments to develop marketing campaigns and ensure our brand message is consistent
• Oversee marketing executions across all channels, including social, digital, broadcast, OOH, audio, endorsements, sponsorships, and on-site events
• Develop, manage, and optimize the marketing department's operating budget, ensuring efficient allocation of resources and maximizing return on investment
• Utilize sophisticated market analysis to identify emerging trends and implement strategic targeting tactics, maximizing ROI
• Cultivate and maintain strategic partnerships with agencies and 3rd party vendors, leveraging their expertise to enhance our marketing initiatives
• Serve as the key point-of-contact for the company’s most important partners, including sponsors and endorsees.
  

Director of Marketing – Required Skills, Experience & Personality Fit – You Have:

• Proven experience as a servant leader – No task is too big or too small. You’ll be ready to jump in and help your team whenever needed, whether it's brainstorming new ideas or tackling a tight deadline.
• Demonstrated success in motivating and mentoring creative teams to execute successful marketing campaigns
• A blend of creative vision and marketing operations know-how
• Experience managing budgets and working with agencies
• Experience within fashion, apparel, lifestyle industry is a significant plus, bringing valuable insights into our market (desired, not required)
• A Bachelor’s degree in Marketing, Communications, or related field (desired, not required)
• Ability to travel to industry events and marketing functions (less 20% travel)
  

Director of Marketing - Compensation, Benefits, and Perks – For You:

• Base salary starting at $180K plus variable compensation tied to both professional and personal Key Performance indicators (KPI’s)
• Company-sponsored medical, dental and vision insurance options
• 401k with company contribution
• Paid holidays, paid time off, supplemental life, supplemental insurances, and more (including a retail clothing discount and stipend!)
• This role is in office in Fort Worth, Monday through Friday in office with the team