Benefits:
401(k)
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance
Wellness resources
About Us
At Peacock Alley, we create luxury linens that transform the everyday. We’ve been synonymous with timeless design, quality craftsmanship, and understated elegance for decades. From the finest materials to meticulous attention to detail, we believe the home should be a sanctuary—and every touchpoint should reflect beauty and intention.
We're at an exciting moment of growth and looking for a bold, creative, and strategic marketing leader to help us shape the next chapter of our story.
The Opportunity
As our Director of Marketing, you’ll lead the brand's overall marketing strategy—from high-level positioning to campaign execution. This role is perfect for a seasoned marketer who can balance brand-building with performance and understands the nuance of speaking to a luxury consumer. You’ll collaborate across departments, drive innovation across channels, and elevate our customer experience every step of the way.
This is a rare opportunity to lead a well-established brand with a loyal following, a rich history, and significant potential for continued growth.
Key Responsibilities
Brand Strategy & Positioning
Lead the development and execution of a comprehensive marketing strategy that reflects the brand’s luxury positioning and drives awareness, engagement, and conversion.
Conduct market research and competitive analysis to identify trends, opportunities, and strategic white space.
Manage and evolve brand identity across all channels to ensure consistent voice, look, and feel.
Campaign Development & Execution
Oversee the creation and implementation of integrated marketing campaigns—including seasonal launches, promotions, and evergreen brand storytelling.
Build and maintain a master marketing calendar that aligns campaigns with product launches, business priorities, and key customer moments.
Collaborate with Product Development and E-commerce teams on go-to-market strategies and messaging.
Email Marketing & CRM
Own and grow the email marketing channel—from list growth and segmentation to campaign execution and performance optimization.
Develop automated lifecycle flows (welcome, abandoned cart, re-engagement, post-purchase) to improve retention and customer lifetime value.
Regularly report on key KPIs and use data insights to refine and improve email strategy.
Influencer & Community Engagement
Lead a strategic influencer marketing program that reflects our brand aesthetic and expands reach in authentic, engaging ways.
Build and manage relationships with influencers and brand ambassadors, including vetting, negotiating, and campaign oversight.
Guide organic social media strategy to foster community, enhance storytelling, and drive engagement.
Customer Loyalty & Retention
Design and implement loyalty programs and VIP initiatives that deepen relationships with high-value customers.
Develop strategies to increase customer retention and repeat purchase rates through meaningful touchpoints and brand experiences.
Creative & Content Oversight
Provide direction and approvals on all marketing content, ensuring that copy, visuals, and messaging reflect a cohesive, elevated brand voice.
Oversee photoshoots and creative production for campaigns, product launches, website, email, social, and print.
Partner with creative and e-commerce teams to ensure high-impact product storytelling and presentation online.
Budget Management & Performance
Develop and manage the annual marketing budget, ensuring thoughtful investment across channels and initiatives.
Track performance metrics and ROI for marketing activities, delivering actionable insights to leadership.
Ensure timely invoice processing and adherence to budget guidelines.
Event Marketing & Brand Activations
Plan and execute trade shows, pop-ups, press previews, and other brand activations that reinforce our luxury positioning and create memorable customer experiences.
Manage logistics, vendors, and internal coordination to ensure seamless event execution and positive ROI.
What You Bring
8–10+ years of experience in marketing leadership roles, ideally within a luxury, home, lifestyle, or design-focused brand.
Proven ability to develop and execute full-funnel marketing strategies across digital and traditional channels.
Strong experience with CRM, lifecycle marketing, and omnichannel campaign planning.
Deep understanding of affluent consumers and premium positioning.
A refined eye for aesthetics and storytelling, with exceptional creative sensibility.
Excellent communication, project management, and leadership skills.
Comfort working cross-functionally and leading through influence in a collaborative environment.
Data-driven mindset with a firm grasp of marketing metrics and performance optimization.
Why Join Us
Be a key player in shaping the future of a storied luxury brand with exciting growth ahead.
Collaborate with a passionate, talented team that values creativity, craftsmanship, and innovation.
Enjoy a workplace culture prioritizing design excellence, meaningful work, and thoughtful leadership.
Ready to Elevate the Everyday?
We'd love to hear from you if you’re ready to lead with vision and creativity and help us bring timeless luxury to modern homes.
Apply now, and let’s create something extraordinary together.
What You Bring
10+ years in marketing, product development, or brand leadership roles—ideally in luxury, lifestyle, or consumer goods.
A proven ability to build and execute strategies that blend brand-building and performance marketing.
Strong product intuition, with experience bringing high-quality physical goods from idea to shelf.
A refined aesthetic and understanding of what makes a luxury brand resonate in today’s marketplace.
Excellent communication and leadership skills—you inspire teams, influence stakeholders, and own your vision.
Data-driven thinking and comfort with performance metrics, customer insights, and forecasting.
Why Join Peacock Alley?
Be a key player in evolving a legacy brand with modern momentum.
Work at the intersection of creativity and commerce, where your vision drives inspiration and impact.
Join a tight-knit, passionate team that believes in craftsmanship, beauty, and doing things correctly.
How to Apply
Ready to help us shape the future of luxury at home? We’d love to hear from you. Apply now, and let’s create something extraordinary together.
Flexible work from home options available.