Director of Marketing and Business Development

I

Insero Talent Solutions

Director of Marketing and Business Development

Rochester, NY
Full Time
Paid
  • Responsibilities

    Insero Talent Solutions is recruiting a Director of Marketing and Business Development for a prominent law firm in Rochester, NY.

    Position Summary:

    The Director of Marketing & Business Development will be responsible for developing and executing comprehensive marketing and business development strategies that enhance brand visibility and support the firm’s business goals. This role requires a combination of creative thinking, strategic planning, and hands-on execution, as well as the ability to collaborate effectively across all departments. We are seeking an experienced marketing and business development professional who provides both strategic leadership and support to the firm’s Managing Partner, Practice Group Leaders, office leaders and others in establishing and achieving their business development goals. The position is responsible for all aspects of the firm’s business development, marketing communications and events efforts. The Director of Marketing and Business Development is ultimately responsible for creating and implementing innovative business development and marketing strategies that will build the organization's brand—leading to increased awareness, relevance and respect with their target markets—and drive revenue growth. The position is based in the firm’s Rochester office and reports to the Chief Operating Officer.

     

    Key Responsibilities:

    Brand Management:

    • Understand and enhance the firm’s brand identity through innovative campaigns and initiatives that drive awareness and engagement.
    • Lead the firm’s marketing and business development efforts including the development of a differentiation (brand) strategy. Align the department resources to implement the firm’s Strategic Plan and practice group business plans with strong bias to action and results.

     

    Business Development:

    • Work with Departments and attorneys to develop and implement effective business development plans utilizing thorough market research and analytics to identify opportunities.
    • Provide lawyer training on effective business development strategies appropriate for their level of experience.
    • Manage, develop and refine processes and procedures relating to the business development and marketing "infrastructure.” Ensure quality review and controls are in place.
    • Manage systems and processes to track, measure and report business development and marketing initiatives.
    • Manage the priorities of the marketing and business development department on a day-to-day basis. Ensure their activities are aligned with the firm’s and practice groups’ priorities.
    • Implement measurable integrated marketing strategies that will drive revenue goals and increase awareness in the markets the firm serves. Drive such opportunities from concept to execution.
    • Increase the firm’s visibility in targeted industries and practice areas, as defined in the firm’s strategic plan.

     

    Collaboration with Practice Groups:

    • Work closely with attorneys across various practice areas to ensure marketing and business development strategies align with business goals and support client development efforts.
    • Create a center of marketing and business development excellence within the firm, setting group priorities, service level expectations, quality control measures and internal performance feedback mechanisms
    • Provide input and guidance to the business development directors/managers in the formulation and implementation of business development plans for their respective practice groups, industry teams and lawyers in their groups.
    • Foster the attorneys’ pursuit of expanded and new client relationships through effective networking opportunities, branding, thought leadership, growth planning, media relations, sponsorships and other integrated marketing initiatives.
    • Collaborate with practice groups and offices to develop consistent client-focused marketing and communication strategies.

     

    Digital Marketing Oversight:

    • Oversee the firm’s website updates to ensure a dynamic and user-friendly online presence.
    • Oversee digital marketing efforts, including advertising and promotional activities across various platforms.
    • Manage the firm’s ongoing podcast.

     

    Public Relations Management:

    • Oversee all public relations activity aimed at enhancing the firm’s reputation and visibility in the legal community and beyond, including press releases, client alerts and newsletters, etc.
    • Serve as the primary point of contact for media inquiries and establish relationships with key media representatives to facilitate coverage of the firm’s achievements and initiatives.

    Client Event Management:

    • Coordinate and manage all client events, webinars, seminars, and parties.

     

    Sponsorship Oversight:

    • Manage the firm’s sponsorship activities, identifying opportunities that align with the firm’s brand and values.
    • Coordinate sponsorships for events, organizations, and community initiatives, ensuring maximum exposure and engagement.

    Budget Management:

    • Manage the marketing budget, allocating resources effectively to maximize return on investment (ROI) for all marketing initiatives.

     

    Strategic Insights:

    • Provide guidance to management on marketing insights, challenges, and emerging opportunities in the legal landscape.
    • Assist in identifying and capitalizing on cross-selling opportunities.
    • Manage the Firm’s client satisfaction initiative.
    • Develop and manage the marketing budgets and track expenses to meet budget goals.
    • Oversee the selection and implementation of a CRM system. Introduce the technology in phases, first to marketing and then to the lawyers.

     

    Creative Design Execution:

    • Utilize tools like Canva, Constant Contact, and similar programs to produce compelling marketing materials and communications.

     

    Required Skills & Qualifications:

    • Proven track record of success in senior marketing roles, preferably within the legal field.
    • Extensive experience in developing and implementing strategic marketing plans that yield results.
    • Strong leadership abilities to inspire and motivate attorneys toward achieving shared objectives.
    • Deep knowledge of market research, legal industry dynamics, and marketing analytics.
    • Exceptional communication, writing, and interpersonal skills, with the ability to foster relationships and influence stakeholders at all levels.
    • Creative thinker with strong analytical skills and problem-solving capabilities.
    • Bachelor’s degree in Marketing, Business Administration, or a related field.
    • Ability to win the respect and confidence of the firm’s lawyers, staff, colleagues, clients and vendors. Operate at a peer level with the partners, practice group leaders and other leaders of the firm.
    • Extensive knowledge of creating and executing integrated marketing communications plans including, but not limited to: brand development, marketing planning, social media, traditional media, advertising, PR, design, event planning, sponsorships and other critical aspects to marketing and business development.
    • Ability to develop ideas and partnerships with attorneys to help them reach the highest business development functionality.
    • Working knowledge of a wide range of marketing disciplines including brand management, advertising, database marketing, market research and competitive intelligence, and public relations/communications.
    • Ability to respond effectively to market direction, client needs, major competitor positions and new product/service offering; ability to effectively incorporate this information into broad-based strategic and tactical marketing initiatives.
    • Technologically savvy and comfortable working with the IT department in devising and implementing new strategies and systems. Experience with SharePoint and CRM systems desired. Proficiency with the Microsoft suite of products required.
    • The demonstrated ability to manage outside vendors and negotiate favorable pricing and contracts.
    • History of exercising good business judgment and diplomacy in complex situations, handling sensitive and confidential matters with discretion and working under urgent time constraints.
    • A team player who is responsive to the views, attitudes and values of others.
    • Perceptive and agile, able to assess a situation quickly and generate insights.
    • Highly motivated to excel and set rising standards of performance.
    • Demonstrated ability to develop, communicate, and manage marketing expenditures against business plans and budgets.
    • Strong consultative, project management, organizational, research, analytical and problem-solving skills.

  • Compensation
    $120,000-$150,000 per year