Job Description
As the Marketing Manager, you’ll be responsible for managing and implementing marketing and communication programs to drive leads and ensure clear consistent communications for all Douglas Emmett properties in Southern California and Honolulu.
RESPONSIBILITIES:
Work closely with Regional Directors, Leasing Agents, and Marketing Director to schedule daily eblasts and determine which suites/ properties to promote while ensuring that information and specs are correct.
Develop and execute marketing strategies and campaigns for commercial and residential properties.
Work with in-house graphic designer for creation of online and offline marketing initiatives including email blasts, collateral, signage, and events.
Manage company CRM of leasing agents and analyze and present reports on a regular basis.
Monitor leads, analytics, and sales to identify trends, evaluate traffic / sales goals pace, and make marketing plan recommendations to improve performance.
Oversee broker incentive program
Support social media efforts with relevant content and monitor various social media platform pages for potential issues, good stories, etc.
Work with the Marketing Director on brand strategy and implementation of best practices for all Douglas Emmett Company properties.
Plan and manage events for leasing agents.
Review and update leasing signage programs
Work with outside signage vendors to update signs as needed.
Serve as a brand gatekeeper for the Douglas Emmett properties with ultimate accountability for ensuring every touchpoint the public has with Douglas Emmett is consistent and in alignment with brand guidelines.
Ensure company and partner websites and marketing materials are current and updated regularly.
Supervise two members of the marketing team who are directly involved with creating marketing assets and 3D tours.
Implement annual survey program.
Work with the marketing creative team to brainstorm ideas for new and innovative marketing campaigns, promotions and events.
Other duties as assigned.
EXPERIENCE AND SKILLS:
5 years’ prior BB marketing experience required
Excellent communication skills - verbal and written
Ability to communicate effectively with vendors, tenants, employees, and managers to ensure the smooth implementation of the marketing strategy for the projects
Positive attitude and the desire to work in a team environment
Car required
Excellent organizational and project management skills
Detail-oriented, effectively working on multiple projects concurrently, and has the innate ability to get things done with speed, urgency, and accuracy
Must be capable of prioritizing multiple, simultaneous community projects in a fast-paced, deadline-driven environment
Demonstrated ability to use standard software applications (e.g. Windows, Microsoft Office Suite, CRM, WordPress, on-line database applications)
College degree in Marketing, Communications or related field preferred.
Company Description
Douglas Emmett operates approximately 18.4 million square feet of Class A office space and over 4,300 luxury apartment units in nine highly desirable submarkets in Los Angeles County, six of which are located in Los Angeles' Westside - Brentwood, Century City, Santa Monica, Beverly Hills, the Olympic Corridor, and Westwood - and three submarkets in the San Fernando Valley - Sherman Oaks/Encino, Warner Center/Woodland Hills, and Burbank. The Company's Honolulu office portfolio is located in the downtown central business district with multifamily properties in nearby suburban communities. The Company utilizes the same focused business strategy that was implemented by its founding principals - managing, developing, redeveloping, and acquiring multifamily and commercial real estate in high barrier-to-entry submarkets that exhibit strong economic characteristics such as population and job growth, as well as inherent supply constraints, such as limited developable land due to natural and political barriers. The Company strives to capitalize on the experience of its seasoned management team to create continued value.