Job Description

ECOMMERCE MARKETING MANAGER

Dreamland Baby Co. is looking for an eCommerce Marketing Manager that is passionate, technical, detail-oriented and driven to push our online presence to the next level.

RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO:

·      Devise and execute the direct-to-consumer performance marketing strategy to drive volume through our eCommerce websites — emphasizing new customer acquisition and conversion, retention and revenue. 

·      Hands-on Shopify management: Update, maintain, and maximize the customer experience on Dreamland Baby Co.'s site. Manage apps and integrations that contribute to an optimal eCommerce experience.

·      Manage following organizations:

o   Email marketing agency

o   PR agency

o   Social Media agency 

o   Media Buying agency 

o   In-house customer service team 

o   In-house Influencer / Affiliate manager 

o   Photographer

·      Create, forecast, and maintain key digital metric reports and dashboards for traffic and acquisition, conversion, spend, and revenue forecasts. Report key business metrics.

·      Oversee operational performance, recommend budget allocations based on analytics and KPI and create and maintain SOPs for all online and eCommerce marketing operations and initiatives.

BASIC SKILLS AND QUALIFICATIONS:

·      1-2 years of experience in a high-performance, high-volume direct to consumer digital marketing, eCommerce space.

·      Basic understanding of SEO, paid / organic search, paid / organic social, email, web development.

·      Deep experience in digital lead generation and using a content-based approach to drive traffic and starts.

·      Basic understanding of web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies.

·      Ability to perform at high levels in a fast-paced ever-changing, startup work environment.

PREFERRED BUT NOT REQUIRED QUALIFICATIONS:

·      Experience working with Klayio and Shopify. 

·      Knowledge of and / or direct experience in online marketing for baby and toddler.

OTHER DETAILS:

·      The eCommerce Marketing Manager is a ‘contract-to-hire’ role with the opportunity for advancement to a salaried role, based on performance and abilities. You will be given responsibility and autonomy to grow our Online + eCommerce initiatives, execute on impactful projects.

·      Job Type: Full-time / Salary 

·      Salary: $45,000+ depending on experience with bonus and promotion potential 

·      Work Location: Fully Remote

·      Company's website: https://dreamlandbabyco.com

·      Company's Facebook page: https://facebook.com/dreamlandbabyco

IF INTERESTED: 

Please email your resume to Tara Williams tara@dreamlandba