Position Summary: We are seeking a strategic, data-driven E-Commerce Director to lead and grow our online sales channels. This leader will be responsible for overseeing all aspects of e-commerce operations, including direct-to-consumer sales, third-party marketplace performance, and online retail partnerships with big-box stores. The ideal candidate will be a strong cross-functional collaborator, working closely with marketing, product, and sales teams to drive performance and improve the customer experience. Responsibilities: Key Responsibilities: • Lead the company's e-commerce strategy and execution. • Oversee online sales through big-box retail partners, marketplaces, and owned direct-to-consumer channels. • Supervise online payment systems and ensure a secure, seamless transaction experience. • Collaborate with the Marketing Director to ensure digital marketing efforts (website, SEO, paid search, social media) are optimized to support e-commerce goals. • Partner with product owners to ensure pricing strategies are competitive and aligned with market conditions and business goals. • Monitor e-commerce sales performance, generate regular reports, and provide strategic recommendations on pricing, promotions, and advertising to boost revenue and profitability. • Identify opportunities for sales growth, customer acquisition, and retention through the digital channel. • Coordinate seasonal and product-specific promotions and campaigns, aligned with business objectives. • Ensure optimal product placement and messaging on third-party retail sites and marketplaces. Qualifications: • 7+ years of experience in e-commerce, with at least 3 years in a leadership role. • Strong understanding of online retail, digital marketing, and omnichannel strategies. • Experience working with or selling through big-box retailers and third-party marketplaces. • Proven track record of increasing digital sales and managing e-commerce P&L. • Skilled in analytics and data interpretation with a results-driven mindset. • Excellent communication and leadership skills. • Bachelor's degree in Business, Marketing, or a related field; MBA preferred. Compensation: $125,000 - $275,000

• Key Responsibilities: • Lead the company's e-commerce strategy and execution. • Oversee online sales through big-box retail partners, marketplaces, and owned direct-to-consumer channels. • Supervise online payment systems and ensure a secure, seamless transaction experience. • Collaborate with the Marketing Director to ensure digital marketing efforts (website, SEO, paid search, social media) are optimized to support e-commerce goals. • Partner with product owners to ensure pricing strategies are competitive and aligned with market conditions and business goals. • Monitor e-commerce sales performance, generate regular reports, and provide strategic recommendations on pricing, promotions, and advertising to boost revenue and profitability. • Identify opportunities for sales growth, customer acquisition, and retention through the digital channel. • Coordinate seasonal and product-specific promotions and campaigns, aligned with business objectives. • Ensure optimal product placement and messaging on third-party retail sites and marketplaces. • Stay current on industry trends, technologies, and best practices to continually improve the company's e-commerce capabilities.