Retention Marketing Specialist

A dynamic lifestyle brand is seeking a Retention Marketing Specialist to drive revenue through Email and SMS marketing. This role focuses on customer engagement, retention, and growth through targeted campaigns and data-driven strategies.

Responsibilities:

• Develop and execute email, SMS, and loyalty campaigns to engage and retain customers.

• Collaborate with creative teams to produce compelling content.

• Segment audiences and personalize messaging for improved engagement.

• Analyze campaign performance and optimize strategies.

• Manage email lists and ensure compliance with regulations (GDPR, CAN-SPAM).

• Align email marketing with overall brand and business goals.

• Optimize flows, signup forms, and retention strategies.

• Stay updated on industry trends and best practices.

Qualifications:

• 3+ years in email marketing or a similar role.

• Bachelor’s degree in marketing, communications, or a related field.

• Strong writing, analytical, and project management skills.

• Proficiency in Klaviyo and marketing automation tools.

• Familiarity with email/SMS regulations and best practices.

• Knowledge of email design, HTML, and CSS is a plus.

If you’re passionate about driving customer engagement through retention marketing, we’d love to hear from you!