Job Description
We’re excited to add an experienced and driven Email & SMS Marketing Specialist to join our growing team! This newly created role offers the opportunity to make a direct impact by helping shape the foundation and future of our email and SMS marketing strategies. You’ll play a key role in optimizing campaigns, improving deliverability, and enhancing customer engagement across the organization.
This is an ideal role for someone who thrives in a builder environment — someone eager to roll up their sleeves, dive into data, identify gaps, and develop scalable solutions that will support future growth. As we continue expanding our company, your work will help set the standard for effective customer communication across all facets of our business.
If you're a self-starter with a passion for Email/SMS Marketing, strong technical instincts, and a knack for turning insights into impact — we want to hear from you!
What You'll Do:
Develop and maintain a comprehensive email and SMS marketing calendar to plan, execute, and optimize campaigns, promotions, and automated workflows that drive customer engagement and retention, while ensuring compliance with email marketing laws and regulations.
Create compelling, brand-aligned email and SMS content that informs, educates, and motivates customers to take action, ensuring content, cadence, and timing align with marketing objectives and industry best practices.
Ensure all marketing communications are clear, error-free, and grammatically accurate while adhering to brand guidelines, with rigorous proofreading for clarity, grammar, and spelling.
Monitor, analyze, and document email and SMS deliverability metrics, including bounce rates, open rates, click-through rates, and spam complaints, to optimize campaign performance within our proprietary CRM software and SMS vendor, and ensure emails render correctly across devices, email clients, and ISPs.
Implement and manage email authentication protocols (SPF, DKIM, DMARC) and best practices to enhance deliverability, maintain a positive sender reputation, and identify and resolve issues related to content, sending frequency, segmentation, or list quality.
Work closely with ESPs, delivery vendors, and internal teams, including designers and cross-functional stakeholders, to troubleshoot email deliverability challenges, improve inbox placement, and conduct UAT/email render testing.
Regularly review and refine email and SMS templates, making data-driven recommendations to enhance performance, align with evolving customer needs, and ensure optimized, mobile-friendly designs.
Stay informed on industry trends, compliance regulations (e.g., CAN-SPAM, GDPR), and updates from ISPs and email service providers to ensure adherence to best practices, while researching current trends to maximize open and response rates.
Provide ongoing reporting and insights on campaign performance, leveraging analytics to refine strategies and improve engagement, conversion rates, and overall effectiveness, while maintaining an organized email proofing process and library.
Update and manage loan communication queues in our proprietary CRM software to ensure accurate customer outreach for automated marketing campaigns.
Perform other duties and responsibilities as assigned.
Qualifications
What We Look For:
Bachelor's degree in Marketing, Business Information Systems, or related field required.
3+ years of B2C email and SMS marketing experience required.
Prior experience in a financial service, fintech, and/or call center environment highly desired.
Excellent familiarity with standard email and SMS authentication technology, best practices and protocols (SPF, DKIM, DMARC).
Excellent familiarity with ISP and compliance regulations (e.g., CAN-SPAM, GDPR).
Excellent ability to think critically and logically to evaluate, analyze, and synthesize information and data across all areas of the business.
Highly motivated self-starter with a strong ability to work independently to strategize and complete assigned projects and tasks in a timely manner.
Strong problem-solving skills and proactive in identifying technical and process improvements to enhance organizational efficiency.
Strong ability to function well in a high-paced and at times stressful environment.
Strong Ability to handle sensitive, confidential, proprietary, and need-to-know information with the utmost discretion.
Excellent attention to detail, time management, and organizational skills.
Excellent verbal and written communication skills.
Proficient in Outlook, Microsoft Office Suite and related software.
Additional Information
We offer a comprehensive compensation and benefits package where you will be rewarded based on your performance and recognized for the value you bring to the business. A reasonable estimate of the salary range for this job is $65,000.00 to $75,000.00. Individual salaries within those ranges takes into account the wide range of factors that are considered in making compensation decisions including but not limited to education; experience and training; licensure and certifications; knowledge and skill sets; and other business and organizational needs.
RIVO Holdings, LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, citizenship status, disability, age (40 years old or older) and genetic information (including family medical history), past or present military or veteran status, or any other characteristic protected by applicable law.