Job Description

The Encore Boston Harbor Specialist – Advertising/Brand Marketing will be responsible for ongoing coordination of activities within the Brand Marketing Department. The Specialist is responsible for assisting in the development and execution of paid and earned communication strategies and tactics that increase brand identity and awareness across traditional and digital platforms, including Advertisements, Direct Marketing, Social Media Marketing and Events. Responsibilities include, but are not limited to: maintaining processes, scheduling, and supporting department team members and maximizing opportunities for departmental success; maintaining all Encore Standards; and ensuring excellent guest and team member experiences through the expression of the five-star Encore Brand at every guest touchpoint.

JOB RESPONSIBILITIES:

• Ensures all Encore Boston Harbor core values and property and department standards are implemented and applied.

• Participates in short-and long-term departmental goals, objectives, policies, and operating procedures; monitors and evaluates operational effectiveness; effects changes required for improvement. Identifies key drivers of success.

• Actively contributes to the departmental performance, and the accuracy, confidentiality, and thoroughness of departmental policies and procedures; records and reports.

• Verifies that all applicable internal policies, federal and state laws, rules, regulations and controls property wide are enforced within the department.

• Delivers and maintains a maximum level of property-wide service and satisfaction.

• Contributes to company-wide communication and best practices.

• Assists in providing training opportunities for team members.

• Keeps informed of all new developments within the department.

• Manages multiple priorities simultaneously and meets deadlines, often in stressful and high-pressure situations.

• Must have the ability to promote positive, fair, and ethical relations with all team members, with all Encore contractors, and in all interactions within the Host and Surrounding Communities, as an ambassador of the Encore brand.

• Assists in the planning, strategy and execution of marketing programs, campaigns and activities to establish, build and maintain brand presence in the market.

• Helps in PR activities and events.

• Supports the development of creative assets, including but not limited to broadcast and print advertisements, direct response materials, sales collateral design, environmental branding, brand identity, websites, display ads, email campaigns, social media outreach and signage.

• Interacts and coordinates with third-party marketing, creative, media and production resources.

• Interacts with individual resort business units—including hotel, meeting and event sales, spa, retail and restaurants—to help identify marketing needs and opportunities and coordinates effective marketing strategies and tactics.

• Coordinates media planning.

• Coordinates the creation of communication tools to support Casino Marketing programs and events, including signing up guests to Encore loyalty programs.

• Assists in marketing sponsorship programs that are in place with sports teams, venues, events and institutions.

• Coordinates calendars, budgets and schedules for the department.

• Assists in the maintenance of the company website and social media sites.

• Coordinates development of all types of digital/print marketing content including press releases, presentations, tradeshow/conference materials and promotional items.

• Develops marketing PowerPoint presentations.

• Coordinates and monitors third-party digital/social media analytic, mention and monitoring tools.

• Works with safety as a priority, and follows department and company safety standards.

• Maintains relevant knowledge of industry through continuing education and training.

• Performs any other job-related duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Age, Gaming and Certifications:

21 years of age or above.

Will be required to obtain and maintain registration or a license issued by the Massachusetts Gaming Commission.

Education and/or Experience:

High school or equivalent degree required. Bachelor’s Degree in marketing or a related field or equivalent experience preferred.

Minimum of 1 year prior marketing experience preferred.

Requires general computer skills and basic knowledge of Microsoft Office.

Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail.

Adobe InDesign, other design suite software knowledge preferred.

Language Skills:

Ability to read, analyze, and interpret documents, such as policy and procedure manuals, maintenance instructions, and other related documents. Ability to respond to common inquiries from other employees or guests. Fluency in English required, second language a plus. Ability to write detailed instructions and correspondence. Ability to effectively present information in one-on-one and group situations.

Mathematical Skills & Reasoning Ability:

Ability to compute basic mathematical calculations. Ability to decipher various reports and maintain reports upon request.

Physical Demands:

The physical demands described here are representative of those that must be met by the Team Member to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is also regularly required to stand, walk, sit, and use hands to finger, handle, or feel objects, tools or controls. The employee is occasionally required to reach with hands and arms, and to sit, climb or balance, and stoop, stretch, bend, kneel, crouch, or crawl.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Essential responsibilities include moderate physical ability such as lift or maneuver at least thirty (30) pounds, and varied instances of standing/walking.

Work Environment:

The work environment characteristics described here are representative of those that exist while Team Members are performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is typically moderate. When on the casino or property floor or some back of house areas, the noise level increases to loud. Must be able to interact with internal and external guests in a professional manner.
• Due to the unpredictable nature of the hospitality/entertainment industry, Team Members must be able to work varying-schedules to reflect the business needs of the property.

Additional Information

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws confidential according to EEO guidelines.

Encore Boston Harbor

For more information, visit encorebostonharbor.com or follow Encore Boston Harbor on Instagram, Twitter and Facebook.