Job Description

EPISOURCE

Are you looking for an opportunity to maximize your potential? At Episource, our mission is to provide transparency, efficiency, and elegance to a complex and constantly changing healthcare industry. In short, our aim is to Simplify Healthcare. As a fast-moving, entrepreneurial healthcare technology and services company, we are committed to hiring and developing exceptional talent. Our teams are creating cutting edge solutions to transform the healthcare system so we can impact lives for the better, and our teammates are the fuel that ignite us every day. In order to achieve our goal, we seek talented, passionate professionals looking to build a career with an organization focused equally on agility and innovation.

WHAT WE’RE ALL ABOUT

At Episource, our journey started in 2006 with medical billing and coding services for physicians, then pivoted to HCC coding for payers. Today, we are an end-to-end enterprise for Risk Adjustment solutions. We’ve grown by learning and listening to our customers. Our entrepreneurial mindset drives innovation and collaboration. Our goal is to always provide exceptional service and experiences. And now, after 14 years, we are a Platform Company – delivering insights and interventions using superior technology, workflows and people.

THE OPPORTUNITY

Our dynamic Marketing team is looking for an experienced leader who can bring their expertise as a digital marketing and demand generation marketer to execute and grow our customer engagement programs and campaigns. The SR. MANAGER, DEMAND GENERATION AND MARKETING OPERATIONS will be responsible on a day-to-day basis for maintaining the marketing technology stack, creating innovative processes and analyzing marketing campaign success. In addition, the role will be responsible for leading lifecycle end-to-end reporting and workflow management/project management processes for the entire Marketing organization. The person in the role will work closely with our Sales and Marketing teams to maximize the impact of our Marketing programs.  

You’ll have carefully selected marketing/sales technologies at your fingertips (Pardot, Salesforce, Cloundingo, Bombora, Salesloft, etc) with the opportunity to influence future technology selection. Your work will drive engagement with qualified prospects, helping the Sales team to create pipeline. You’ll use technology and data to target better and improve our marketing programs – ultimately allowing us to create a better experience for our potential customers.  

You’ll be joining a growing, revenue-driven team where you can contribute, lead, learn and grow as we believe in experimenting with new tactics, technologies, sources of data, and are continually finding novel ways for us to accelerate.

We’re building the growth machine for the organization and this is a key role. If you are someone who has a growth mindset, wants to be hands on and wear different hats we want to talk to you!

ESSENTIAL DUTIES & RESPONSIBILITIES

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:

• Be the Demand Generation owner working closely with VP, Marketing to develop and manage the execution of our demand gen strategy ultimately owning and creating the marketing pipeline for Episource’s software and services business.

• Drive Episource’s ABM (account based marketing) strategy for top Strategic Customer Account targets in our Ideal Customer Profile (ICP)

• Manage a team responsible for demand generation, digital marketing and marketing operations.

• Support Marketing and Sales leadership with monthly, quarterly and annual forecasting and performance insights.

• Create and execute end-to-end integrative marketing campaigns that communicate the value Episource provides to customers using on and offline channels including email, direct mail, webinars, advertising, paid sponsorship, panel participation.

• Manage marketing programs that influence the entire buying cycle from acquisition to close, driving pipeline growth and improving pipeline velocity.

• Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals exceeded.

• Work in partnership with Sales Executives (SEs), Business Development Representatives (BDRs) and sales leadership to maintain alignment through consistent reporting, feedback and campaigns.

• Participate in improving internal campaign production workflows- continuously recommend new technology and processes to improve campaign effectiveness and team efficiency.

• Manage marketing operations to optimize lead management and workflows to ensure increased efficiencies and conversion rates across the marketing & sales funnel

• Work with acquisition and lifecycle/retention marketers to ensure they have the tools, processes, and capabilities needed to execute marketing, track the effectiveness of campaigns, and convert traffic to leads to transactions.

• Manage overall demand gen/marketing automation budget and ensure we are within budget each quarter.

• Properly measure and report on multi-channel marketing strategies across SEO/SEM, PPC, social media, video, email marketing, events, advertising (both digital and off-line), content marketing, etc.

• Own reporting and analysis of marketing effectiveness across the entire lifecycle (not just acquisition)

• Clean/upload lists from field campaigns into Pardot

BASIC QUALIFICATIONS

• 5-7 years B2B SaaS enterprise demand generation experience including at a growing B2B SaaS organization
• Experience building and managing marketing technology stack
• Experience with ABM strategy and executione
• Extensive experience with marketing automation systems, preferably in a B2B environment. Pardot preferred.
• Experience with Salesforce CRM including responsibility for field creation, dashboards, analytics, workflows, and automation building.
• Extensive knowledge of and experience with data analytics platforms (e.g. Google Analytics, Triblio)
• Excellent project management skills and a proven ability to hit deadlines on complex projects
• Excellent organizational, leadership, and interpersonal skills; capable of interfacing well across multiple skills within and across the company
• Expert at campaign management best practices
• Proven ability to collaborate across departments, especially with sales
• Superb written and verbal communication skills
• Exceptional analytical skills, i.e. ability to assemble and interpret data to make data-driven decisions
• Knowledge of and experience in managing the marketing funnel is required in order to fulfill the key requirements of this role
• In-depth knowledge of Microsoft Excel/Google Sheets; ability to pull data from pivot tables, perform v-lookups, match data sets

PREFERRED QUALIFICATIONS

• SaaS Enterprise B2B marketing experience
• Strong technical capabilities, including basic ability of CSS and HTML

EDUCATION

• Relevant BA/BS degree
• MBA, preferred

WORKING CONDITIONS

• Working conditions are normal for an office environment. 
• Requires prolonged sitting, some standing, some bending, stooping and stretching, requires eye-hand coordination and manual dexterity sufficient to operate a computer keyboard, photocopier, telephone, and other office equipment.
• Work may require occasional weekend and/or evening work.
• 5-10% of domestic travel.

BENEFITS TO YOU:

• Health care benefits - medical, dental, & vision insurance coverage
• Medical and dependent care flexible spending account (FSA) plans and health saving account (HSA) plans
• Employee assistance program
• Life insurance and short-term & long-term disability insurance
• 401(k) retirement savings plan with a generous company contribution
• Comprehensive PTO and Holiday Pay Policy
• Employee perks program

Company Description

ABOUT US: SIMPLE, QUALITY, AND COST-EFFECTIVE SOLUTIONS TAILORED TO THE NEEDS OF OUR CLIENTS. Episource is driven to collect data that's insightful and accurate. With innovative technology and a global services model, we offer intuitive analytics to impact meaningful growth. From robust Risk Adjustment Analytics, Retrospective Chart Reviews, Quality Reporting, Encounter Data Submissions, and Clinical Services, Episource starts with the smallest of details and translates them to create better patient insights around disease profiles and care gaps. We know that behind each chart and every code is a real person. Humanity is our binding element, and we have your members in mind. Our vision is to provide health information exchange solutions that allow healthcare organizations to safely and efficiently manage member-centric data, quality of care initiatives, member intervention and management programs, risk adjustment programs in Medicare, Medicaid, Commercial, and Exchanges. Episource emphasizes driving value, operational excellence, respect, and integrity in all aspects of our operational and professional conduct, while striving to reflect the highest ethical standards in our relationships with members, providers, and our clients. Embracing a hybrid model that caters to the requirements of the global market, Episource concentrates application and functional expertise located both onshore and offshore, where we leverage best practices and economies of scale. Our highly-skilled workforce is trained in a consistent client delivery approach that emphasizes value, and enables clients to focus more on their core competencies.