Job Description
What we’re looking for:
As a key role on the event development team, you will work with the Director, Event Development and show teams to create, manage and execute event marketing plans for new and existing international The Battery Show events through digital and traditional channels. This new role offers an exciting opportunity to support the growth of The Battery Show portfolio, with the focus in the Middle East and Asia. The right candidate will have high organizational skills, an eye for detail, be willing to create new strategies, strong communication skills both written and verbal, and be passionate about delivering excellence for Informa Markets internal and external customers.
Role Accountability and Duties :
Collaborate with the Director, local teams and partner colleagues in other Informa regions to develop and execute collaborative marketing campaigns
Content, sales and marketing teams to determine the marketing strategy for show brands and ensure alignment with portfolio and event goals
Create, manage, develop, and produce branding, attendee and exhibitor promotional campaigns
Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event’s objectives and KPIs
Responsibility for tactical execution of marketing campaigns
Partner with the central marketing team to ensure IME’s event presence and experiences bring the show brands to life and align with business priorities and event messaging
Partner with cross-functional teams to develop themes, ideas, concepts, and schedules: sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference
Work closely with other marketers within the portfolio of The Battery Show to ensure a consistent brand experience
Oversee the development and production of digital and printed collateral for in-person and virtual events
Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
Website content and ensuring accuracy and timeliness of information
Manage marketing costs and budgets
Post-show analysis of marketing campaigns including the coordination of post-show surveys
Ability to travel and work across time zones
Qualifications
What you bring to the team:
Minimum of 3 years of marketing experience in a trade show or events environment
Experience working with international teams in different global markets
A solid understanding of SEO, PPC and social media
Influencer marketing experience is desirable
High level of creativity and ability to think outside the box to develop innovative marketing strategies.
Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Proficiency in marketing analytics tools and platforms to track and measure campaign performance.
Ability to thrive in a fast-paced, deadline-driven environment and work effectively both independently and as part of a team.
Ability to develop and manage budgets and multiple project timelines
Excellent written and verbal communication skills. Copy writing and editing experience a must
Smart planning and keen attention to detail for large event management with multiple work streams: Eloqua, Wrike
Analytics Experience (Google Analytics or Adobe Analytics preferred)
Proficiency in Microsoft Office
Knowledge of Adobe Creative Suite and HTML is a plus
The pay range for this position is $70,000 - $80,000 depending on experience
This posting will expire on January 8, 2025.
Additional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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