Job Description

As the Event Marketing Specialist at Authenticx, you will be a member of our dynamic and creative marketing team focused on driving brand awareness and revenue generation for our enterprise software solution. In this role, you will:

• Identify and manage events such as industry conferences, customer meetings, webinars, field marketing, and prospect and client-facing on-site events
• By managing all events this includes creating booth and marketing assets alongside the brand team, pre-event outreach coordination, prepping the Authenticx team to attend the event, booth logistics, potential onsite coordination, post-event outreach coordination, and post-mortem discussions
• Support demand generation and pipeline efforts for event-based marketing program by meeting monthly, quarterly, or annual sales activity and/or production targets for meetings set, revenue generation, etc
• Collaborate with other Authentizens on event messaging and enablement, pre-event communications, and post-event communications
• Work within HubSpot and Excel to create event lead lists, dashboard creation, and ensure data accuracy
• Own metrics and reporting for all event efforts including lead generation, conversion rates, pipeline contribution, and awareness metrics
• Leveraging sales tools (HubSpot, ZoomInfo, LinkedIn Navigator, etc.) and ensuring lead data integrity is intact within the customer relationship management (CRM) software
• Control program spend to ensure the events budget produces the desired ROI
• Foster brand awareness and thought leadership through event initiatives to create authority in the market and be a good steward of the brand
• Participate in the planning the internal events including all-company meetings, the Authenticx Gratitude Event, and the Authenticx Summer Reunion
• Manage and analyze TravelPerk for Authenticx hotel, airline, and car rental bookings
• Work cross-functionally to leverage existing customers to inform upcoming events, learn about new events, and uncover co-speaking opportunities

Qualifications

Who is our ideal Event Marketing Strategist:

• A proactive self-starter who is successful working autonomously while also being an effective collaborator
• Very organized and detail-oriented
• Data-driven and results-oriented
• A natural problem-solver accustomed to working with a sense of urgency

What you bring:

• Bachelor’s degree in Event and Meeting Management, Marketing, or similar field preferred
• 3+ years of professional B2B Event Marketing experience
• SaaS and/or Healthcare industry experience preferred
• Ability to come into the Indianapolis office as needed (1x a week) and for internal events
• Willingness and ability to travel to events throughout the US, including some overnight travel
• Track record of driving demand and delivering impactful brand experiences through events
• High adaptability to the varying needs and demands of the business
• Excellent verbal and written communication skills
• Proficiency with MS Office, CRM, and other business technology
• Strong interpersonal and relationship-building skills
• Proactiveness and ability to stay ahead of upcoming events
• Capabilities to learn creative suites such as Figma to edit event marketing assets

Additional Information

• Candidates must live in/near the Indianapolis area as this is a hybrid position consisting of in-office work approximately 1x per week.
• Candidates must be authorized to legally work in the USA without requiring employment visa sponsorship, now or in the future.