Job Description

The Event & Wedding Sales & Services Manager plays a key role in driving revenue, enhancing guest experiences, and ensuring the seamless execution of events at Fairmont Sonoma Mission Inn & Spa. This position is responsible for curating exceptional weddings, social events, and local corporate gatherings that align with the hotel’s luxury positioning and the distinct charm of Sonoma.

• Drive Event & Wedding Revenue by actively prospecting new clients and nurturing relationships with wedding planners, corporate event organizers, and community leaders.
• Proactively research and develop new market opportunities to position Fairmont Sonoma Mission Inn & Spa as a premier event destination.
• Maximize event revenue and profitability by adhering to established booking guidelines, managing minimum revenue thresholds, and collaborating with the Group Sales Team to optimize function space usage.
• Represent the hotel at key industry events and participate in networking opportunities, including wedding expos, industry tradeshows, and community events
• Serve as the main point of contact for event clients, ensuring a seamless transition from contract to execution while exceeding expectations.
• Prepare customized and detailed proposals using Social Tables for floorplans and Opera for contracts, BEOs, and event documentation.
• Coordinate and conduct site inspections and tastings, ensuring guests experience the hospitality and culinary excellence that define the Fairmont brand.
• Develop and implement creative event concepts that highlight the uniqueness of Sonoma while catering to high-end clientele.
• Ensure flawless event execution by working closely with internal teams, including Catering, Banquets, Culinary, and Operations.
• Build long-term relationships by offering a personalized and consultative sales approach to wedding couples, planners, and corporate clients.
• Regularly follow up with clients post-event to ensure satisfaction and encourage repeat business.
• Effectively handle guest concerns or last-minute changes with professionalism and efficiency, ensuring an exceptional experience.
• Track and report event production and revenue performance to support monthly forecasts and yearly budget goals.
• Manage deposit schedules, credit applications, and final billing to ensure accurate and timely financial transactions.
• Maintain detailed records of past and prospective events to support business development efforts.

Qualifications

• Extensive knowledge of Opera, Social Tables, and Property Manager preferred; experience with CRM and event management software a plus.
• Exceptional organization and time management skills with the ability to multitask and adapt to changing priorities.
• Creative problem solver with a passion for designing unique guest experiences.
• Strong understanding of food & beverage trends, Sonoma wine culture, and event design.
• Excellent communication and negotiation skills with a polished and professional demeanor.
• Minimum of 3 years of experience in luxury hotel event planning, catering sales, or wedding coordination with a strong focus on high-end clientele.
• Proven ability to generate revenue and increase event sales through proactive outreach and relationship-building.

Salary range $75,000- $80,000 a year.

Additional Information

Fairmont Sonoma Mission Inn & Spa, an elegant Spanish mission-style Inn, boasts exceptional accommodation in the heart of Wine Country. As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others.

Visa Requirements: Applicants must be able to provide proof that they are legally able to work in the United States.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.