Job Description

WHAT YOU’LL DO:

• Oversee and execute complex automated marketing programs within Pardot and work closely with the Programs Management Team and Product Managers to maximize effectiveness of each program
• Administer marketing automation – creation, scheduling and performance reporting on emails, forms, landing pages, and campaigns; list creation and segmentation; build nurture programs based on list segmentations; support and troubleshoot CRM integration as well as connectors to different marketing technologies; user and asset management
• Create user personas and segmentation rules to create compelling content strategies and customer journeys.
• Optimize the lead scoring model and manage the process to increase success of lead quality and volume
• Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks
• Progressive Profiling for higher conversions
• Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization
• Own and maintain marketing specific dashboards in BI and/or CRM software
• Establish, document, and maintain scalable processes that ensure best practices in campaign and lead management
• Provide insights to stakeholders for campaign performance, demand generation metrics and KPIs with Pardot and Salesforce and/or other BI platforms
• Collaborate with Salesforce Administrator to perform data de-duping and clean up procedures, including data migrations and mass data uploads

WHO YOU ARE & WHAT YOU BRING

• 1+ years of Salesforce experience.
• 2+ years of Salesforce Pardot experience.
• BA/BS required
• Pardot certification preferred
• Ability to work independently and as part of a cross-functional team
• Demonstrated written and verbal communication and interpersonal skills
• Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant
• Solid knowledge of HTML/CSS coding for email
• Experience managing paid media platforms focused on lead generation is a plus.
• Strong analytical skills, complemented by the ability to give direction, problem-solve, and take on new challenges while paying strong attention to detail.
• Highly organized with the ability to manage simultaneous campaigns while maintaining attention to detail and accuracy.
• Deep hands-on experience in building B2B marketing programs using Pardot to help drive highly qualified leads into the sales funnel.
• Intimately familiar with Pardot lead qualification process (grading & scoring).
• Knowledge of Account based Marketing.
• Good knowledge of setting up & managing Salesforce & Pardot connectors.
• Well versed in best practices for administering Pardot ecosystem.

Qualifications

MINIMUM QUALIFICATIONS

• Solid knowledge of HTML/CSS coding for email
• 3+ years of Salesforce experience
• 3+ years of Salesforce Pardot experience

SUCCESSFUL CANDIDATE WILL:

• Understands how effective campaigns lead to quality demand generation
• Understands how repeated marketing touches will convert prospects to highly qualified marketing leads for a world-class B2B salesforce
• Work alongside the Senior Digital Marketing Leader, serving as a subject matter expert and administrator of the B2B marketing automation platform

Additional Information

WHAT WE OFFER

We have an incredibly talented group of intelligent, down-to-earth individuals who are committed to developing and manufacturing only the highest quality products. Our mission: “Pursuing a Healthier World by Creating Tomorrow’s Science Today” is complemented by our core values (EXCITE):

• Excellence - We believe in solving for root cause. No shortcuts, no “band-aids”.
• Customer First - We prioritize the experience and outcomes of our customers above all.
• Integrity - We are honest and accountable, holding ourselves to a high standard of ethical conduct.
• Trust - We believe an engaged, empowered team begins with a foundation of trust. We trust our team members to make the right decisions and to be driven by and evaluated on results.
• Entrepreneurship - We encourage smart risk taking. We value novel mistakes in the pursuit of innovation.

Fortis provides a competitive salary, success-sharing bonus plan, medical, dental, disability and life insurance, and a 401(k) plan. We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status,