Franchise Development Marketing Manager
Benefits:
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources
FRAN DEV MARKETING MANAGER:
CHHJ&M is looking for an experienced and collaborative Franchise Development Marketing Manager to play a critical role in the growth of the CHHJ&M franchise system. This development marketer will be responsible for helping to lead, define and execute CHHJ&Ms development marketing strategy and plan. This role will develop and collaborate cross-functionally on all multi-channel franchise development marketing programs and overall content strategy to ensure the brand continues to push forward.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Formulate strategies for attracting new franchisee candidates in identified markets and support the goal to sell new franchises to entrepreneurs and investors who share our core values and will ultimately own and operate locations that meet the CHHJ&M Standards
Leverage CHHJ&M brand positioning and research insights to develop and curate print and digital content that highlight the benefits of owning a CHHJ&M location and effectively utilize the franchise development marketing budget
Execute geo-targeted digital and traditional marketing initiatives (paid, owned and earned media channels) with the goal of achieving annual targets for qualified leads (applications received), and total sales goals
Leverage non-paid media - email lists, industry, and trade associations to cultivate and generate new leads
Provide monthly updates to senior leaders on the performance results, develop and recommend appropriate action plans designed to improve return on investment
Monitor and analyze campaign performance results, develop, and recommend appropriate action plans designed to improve return on investment
REQUIRED EDUCATION & EXPERIENCE:
· Bachelor's degree in marketing or related field or one to two years related experience and/or training; or equivalent combination of education and experience.
· 4 + years in lead generation
· Franchise development training and marketing experience required (CFE is a plus)
· Campaign experience from inception to post-launch analysis across multiple marketing channels
· Experience with Microsoft Office Suite and sales CRM software
· Experience developing digital content – website management, search, social, email lists, and managing external agency partners.
PERSONAL ATTRIBUTES:
Strong interpersonal and problem-solving skills
Strong analytical skills with result-driven mindset
Effective communication skills with ability to build, influence, and give impactful presentations (including to senior leadership)
Ability to work collaboratively with different stakeholders
Flexible work from home options available.
College Hunks Hauling Junk and Moving - Corp Office is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to College Hunks Hauling Junk Corporate.