Franchise Development Marketing Manager

College Hunks Hauling Junk and Moving - Corp Office

Franchise Development Marketing Manager

Tampa, FL
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Company parties

    Competitive salary

    Dental insurance

    Employee discounts

    Health insurance

    Opportunity for advancement

    Paid time off

    Parental leave

    Training & development

    Vision insurance

    Wellness resources

    FRAN DEV MARKETING MANAGER:

    CHHJ&M is looking for an experienced and collaborative Franchise Development Marketing Manager to play a critical role in the growth of the CHHJ&M franchise system. This development marketer will be responsible for helping to lead, define and execute CHHJ&Ms development marketing strategy and plan. This role will develop and collaborate cross-functionally on all multi-channel franchise development marketing programs and overall content strategy to ensure the brand continues to push forward.

    ESSENTIAL DUTIES & RESPONSIBILITIES:

    Formulate strategies for attracting new franchisee candidates in identified markets and support the goal to sell new franchises to entrepreneurs and investors who share our core values and will ultimately own and operate locations that meet the CHHJ&M Standards

    Leverage CHHJ&M brand positioning and research insights to develop and curate print and digital content that highlight the benefits of owning a CHHJ&M location and effectively utilize the franchise development marketing budget

    Execute geo-targeted digital and traditional marketing initiatives (paid, owned and earned media channels) with the goal of achieving annual targets for qualified leads (applications received), and total sales goals

    Leverage non-paid media - email lists, industry, and trade associations to cultivate and generate new leads

    Provide monthly updates to senior leaders on the performance results, develop and recommend appropriate action plans designed to improve return on investment

    Monitor and analyze campaign performance results, develop, and recommend appropriate action plans designed to improve return on investment

    REQUIRED EDUCATION & EXPERIENCE:

    · Bachelor's degree in marketing or related field or one to two years related experience and/or training; or equivalent combination of education and experience.

    · 4 + years in lead generation

    · Franchise development training and marketing experience required (CFE is a plus)

    · Campaign experience from inception to post-launch analysis across multiple marketing channels

    · Experience with Microsoft Office Suite and sales CRM software

    · Experience developing digital content – website management, search, social, email lists, and managing external agency partners.

    PERSONAL ATTRIBUTES:

    Strong interpersonal and problem-solving skills

    Strong analytical skills with result-driven mindset

    Effective communication skills with ability to build, influence, and give impactful presentations (including to senior leadership)

    Ability to work collaboratively with different stakeholders

    Flexible work from home options available.

    College Hunks Hauling Junk and Moving - Corp Office is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of that franchise. All inquiries about employment at this franchise should be made directly to the franchisee, and not to College Hunks Hauling Junk Corporate.