Benefits:

401(k)

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Franworth’s team of franchise-industry experts is seeking new marketing managers to support our brand portfolio. We are looking for passionate, driven, detail-oriented marketing managers to join our growing team to manage marketing programs in support of franchisees with our emerging franchise brands in the wellness and home services categories.

About Franworth:

Headquartered in Ann Arbor, Mich., Franworth builds, incubates, and grows franchise brands through mentorship, education and best-in-class support empowering entrepreneurs and creating brighter futures. With over 450 years of combined franchise experience, the Franworth team has been recognized with the highest honors in franchising for repeatedly scaling brands using a franchise model. Franworth's portfolio of Beloved Brands includes MilkShake Factory®, sugaringLA®, MosquitoNix®, Garage Kings®, and HealthSource America's Chiropractor®, and Degree Wellness®.

Position Overview:

We are embarking on national franchise expansion with several of our brands, and we need hardworking, collaborative, get-it-done individuals to help drive our marketing efforts.

The marketing manager role encompasses a wide range of responsibilities, including managing national marketing agencies, supporting franchisees, helping to shape brand equity and aiding the brand’s performance marketing efforts. We operate in a fast-moving, startup-like environment with lots of responsibility and growth for those who have the grit. We need marketing professionals who are self-starters, clear communicators, and can juggle multiple competing priorities.

If you feel up for the challenge, we’re excited to learn more about you and to tell you more about this opportunity.

The Marketing Manager is responsible for planning, developing, and delivering online and offline marketing programs, strategies, and support for the brand and its franchisees. The Brand Marketing Manager is responsible for training, coaching, consulting, and motivating franchisees in all aspects of consumer marketing. This position requires a strong knowledge of business-to-consumer marketing and excellent communication skills to build strong relationships.

Marketing Manager Job Responsibilities:

Owner of all franchisee-focused marketing programs, continued training, and support, including but not limited to:

Project manage agency partners to ensure they are achieving the best marketing outcomes for our franchise partners

Own the onboarding of marketing-related deliverables for new franchisees in coordination with agency partners and internal technical colleagues. (i.e. website landing page, social media accounts, grand opening marketing plan etc.)

Train and educate franchisees on pre-sales marketing plan and strategy

Develop marketing playbooks to help franchisees execute local grassroots marketing effectively

Manage the brand’s email marketing strategy and execution

Support daily marketing requests including design item requests & approvals

Test, track, and analyze traditional and digital marketing campaign performance

Conduct marketing calls and presentations with franchisees

Manage franchisee communications and public relations

Collaborate with design and development teams on website

Manage marketing assets and collateral to brand standards

Develop and manage social media content calendar including content development

Assist in the creation and implementation of a customer loyalty program

Lead the relationship with national marketing agencies to help drive traffic and ROAS for franchise partners, while also guiding creative direction, social media strategy, and asset production

Own Limited Time Offer (LTO) calendar, including planning and all elements of execution

Act as a brand advocate to all stakeholders – internal and external

Requirements:

Bachelor’s degree in marketing, advertising, or business-related field

Minimum 2-5 years of experience in marketing with a proven track record of success

Well-rounded knowledge of marketing channels (social, SEM, SEO, influencers, offline media)

Ability to oscillate between contributing to the brand’s performance, engagement and brand marketing efforts.

Proactive and detail-oriented with a desire to learn

Ability to establish effective and positive working relationships with a diverse group of people at many professional levels

Proven project management experience and the ability to prioritize

Proven analytical skills with the ability to work autonomously in a fast-paced environment

Comfortable implementing structure and processes in an entrepreneurial environment

Excellent verbal and written communication skills to foster collaboration with Franchisees

Willingness to present publicly at meetings, during webinars and conferences

Proven ability to multitask

Proficient in Canva and Microsoft Office

Other Considerations

10% travel

Franchise experience

This is a remote position.