JOB TITLE: Digital Marketing Specialist (Director)

SUPERVISOR: Chief Marketing Officer

DEPARTMENT: Marketing

JOB STATUS: Full Time

FLSA STATUS: Exempt

LOCATION: Battle Creek, MI (Can be Remote or Hybrid)

COMPANY DESCRIPTION:

Freedom Motors USA is a family-owned and operated company, headquartered in Battle Creek, MI, and the leading manufacturer and retailer of wheelchair-accessible vehicles with the widest-ranging product line in the United States. Founded in 1987, we focus on providing customized options for the unique needs of our customers.

POSITION SUMMARY:

Freedom Motors USA is looking for a “Rock Star” in digital marketing, to develop, implement, and manage marketing campaigns promoting our niche market, wheelchair-accessible vehicles. The best candidate will enhance brand awareness, drive web traffic, and acquire leads/customers.

In addition, you’ll need a diverse skill set to succeed in driving effective strategies, engaging audiences, and achieving business objectives. If you think you're the best, come and show us. We will reward you for your skills.

RESPONSIBILITIES:

Develop and implement full digital marketing campaigns and strategies to drive online traffic to the company and the company website, and generate leads for our sales team.

Manage social media accounts and create engaging content for various platforms

Conduct keyword research and optimize website content for search engines

Analyze and report on the performance of digital marketing campaigns using various analytics tools.

Collaborate with the creative team to design and launch digital advertisements and email campaigns.

Conduct market research and analyze consumer behavior to identify opportunities for improvement

Utilize analytics tools to monitor and optimize digital marketing campaigns for maximum effectiveness

QUALIFICATIONS AND REQUIREMENTS:

Proven experience in digital marketing or related fields (show us your success to be considered!)

Proficiency in using digital marketing tools and platforms such as Google Analytics, AdWords, and social media management tools.

Strong analytical skills with the ability to interpret data and derive actionable insights.

Excellent written and verbal communication skills

Bachelor's degree in marketing, communications, or a related field [or equivalent work experience]

BENEFITS OF BEING ON THE FREEDOM MOTORS TEAM:

A rewarding career, being a part of a strong team that creates innovative products that change the lives of our customers and their families.

A schedule that supports a great work/life balance.

A competitive compensation plan.

Comprehensive benefits package including medical, dental & vision

Paid time off and paid holidays

Life insurance and AD&D, critical illness & flexible spending accounts

Short-term and long-term disability insurance

Employee assistance program, gym membership reimbursement & employee referral program

401k retirement plan with up to 4% company match

Gym membership reimbursements up to $50 per month. Our Employee wellness is important to us!

Generous paid vacation time is earned from day one of employment.

Team engagement events while at work regularly.

When you join Freedom Motors USA, you do more than simply switch companies to advance your career. You become part of the Freedom Family, a team of talented people who drive innovation, embrace change, and celebrate our community that is Freedom Motors USA!

This job description is meant to provide an overview of the duties and responsibilities of this position. It is not intended to be an all-inclusive listing.

Flexible work from home options available.