Freelance Media Buyer

M

Melara Enterprises, LLC

Freelance Media Buyer

Baton Rouge, LA
Full Time
Paid
  • Responsibilities

    We’re seeking a results-driven Freelance Media Buyer to manage and optimize media placements for our clients across various platforms. You will play a critical role in developing and executing media strategies that align with marketing goals and deliver strong ROI. If you excel in leveraging data to make informed decisions and have established relationships with local and regional media outlets, we want to connect with you!

    Responsibilities:

    • Develop, implement, and manage media buying strategies across digital, TV, radio, and print platforms.
    • Leverage strong relationships with local and regional media outlets to secure optimal ad placements and competitive rates.
    • Analyze target audiences, media consumption trends, and campaign performance to determine the most effective media buys.
    • Negotiate and purchase ad space, ensuring maximum visibility and impact for campaigns.
    • Monitor and optimize media spend, adjusting strategies based on real-time performance data to enhance campaign efficiency.
    • Collaborate closely with internal teams and clients to ensure media plans align with broader marketing and business objectives.
    • Stay informed on the latest media buying tools, trends, and technologies to drive campaign innovation and success.
    • Provide comprehensive reports on media spend, performance metrics, and recommendations for optimization.

    Requirements:

    • Proven experience as a Media Buyer with a strong understanding of digital and traditional media channels.
    • Established relationships with local and regional media outlets in Baton Rouge and surrounding areas.
    • Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and programmatic media buying.
    • Strong analytical skills, with the ability to interpret campaign data and optimize media placements.
    • Excellent negotiation, communication, and relationship-building skills.
    • Experience managing media budgets and maximizing ROI on ad spend.
    • Must be eligible to work in the USA.

    Preferred:

    • Local candidates in the Baton Rouge area are strongly preferred, as deep knowledge of the local market and established relationships with media outlets are key to success in this role.

    If you’re ready to leverage your media buying expertise and local connections to create impactful campaigns, we’d love to hear from you! Please apply with your resume and a summary of your experience.