Job Description

Are you a people-person with a finger on the pulse of social media strategies? Gordian is looking for a SOCIAL MEDIA SPECIALIST to support the development and comprehensive integration of social media campaigns and initiatives that drive followership, engagement and loyalty with Gordian customers and fans. Reporting to the Communications Manager, you will join a team of marketers and be responsible for helping to build and implement organic social media strategic plans that improve perception and increase consideration of the Gordian brand and products.

The ideal candidate will have education and/or experience using social media to build brands, create attention, grow communities and generate user advocacy. At a strategic level, you will help optimize efforts and initiate social media experimentation to connect with our fans and followers more effectively. At a tactical level, you will own the marketing team’s social content calendar, helping to create and post a steady stream of organic content, leverage performance metrics to experiment and test new content ideas, as well as provide regular performance reporting to all levels of the business. Your work will go beyond social media at times, to assist the communications efforts to highlight Gordian’s extraordinary teams and employees.

This role can be based out of our headquarters in Greenville, SC, or remotely in North America time zone.

RESPONSIBILITIES:

• Develop and implement the North America social media strategy after conducting driven research, platform determination, messaging and audience identification
• Create social media calendars and schedule posts
• Encourage greater social media participation and employee advocacy
• Help to plan, create, publish and share compelling content (including video, animation, photography, blog/editorial, short form videos and other content) daily that builds substantial customer connections, increases brand awareness and encourages community members to engage with the Gordian brand
• Collaborate with cross functional teams, agencies and other partners to identify, complete and amplify social media efforts
• Drive content amplification on existing and emerging social media with employees and leadership
• Analyze, review and report on the effectiveness of social to inform our social strategy, drive social media metrics and understand social media impact
• Be informed of digital and social market trends, providing inspiration and thought leadership on ways to engage customers and fans
• Support industry and internal employee influencer strategies and implementation
• Own the conversation with our social community; using the brand tone of voice to respond to comments and direct messages and drive proactive interactions within relevant culture moments
• Maintain close contact with relevant departments to ensure all social inquiries are answered or forwarded as necessary
• Experience and ability to flex to support other digital functions (communications, content, etc.) should the need emerge
• Limited travel is required for quarterly team meetings

SOCIAL MEDIA QUALIFICATIONS AND SKILLS:

• Passion for social media and proficiency with major social media platforms and social media management tools!
• A customer obsessed mentality, able to prioritize social media inquiries and interact in a proper manner
• The successful candidate will be creative, innovative, results oriented and possess a demonstrated ability to work as a great teammate to drive business success
• Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
• Social listening and monitoring skills
• Ability to understand and stay informed about trends in the digital content and social media space
• Diligent approach with ability to meet deadlines
• Understanding of social media and web traffic metrics and SEO
• Willingness to learn and grow with a future potential to move or advance into other roles
• Proficiency with video and photo editing tools is a plus

EDUCATION AND EXPERIENCE REQUIREMENTS:

• A college degree in business, marketing, communication or related field
• 2+ years of experience within a mid-to-large size company responsible for carrying out digital or social marketing strategies
• Experience training teams on social media standard processes and encouraging employee advocacy
• Proven track record for deploying hard-working digital or social programs, and oversight of agencies and partners
• Have used social media/communications analytics platforms (Meltwater, SproutSocial, etc.) to schedule, post, identify and report on insights important to driving the business
• B2B and/or B2G experience
• Experience with operating and maintaining social platforms (Facebook, LinkedIn, Instagram, Twitter, Instagram)
• Experience with Microsoft Office (Excel, Outlook, Teams, Sharepoint)
• Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
• Social content and campaign samples will be requested

Company Description

Gordian is the world’s leading provider of facility and construction cost data, software and services for all phases of the building lifecycle. A pioneer of Job Order Contracting (JOC), Gordian’s offerings also include our proprietary RSMeans data and Sightlines Facility Intelligence solutions. From planning to design, procurement, construction and operations, Gordian’s solutions help clients maximize efficiency, optimize cost savings and increase building quality. Gordian is a part of the international business group Fortive, with 26,000 people employed worldwide. We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. EOE/AA/M/F/Vets/Disabled