Abacus is looking for a Growth Marketer!

Role Overview:
As the Growth Marketer, you will drive the strategy and execution of marketing initiatives that accelerate lead generation, brand awareness, and customer engagement. Combining strategic vision with hands-on expertise, you’ll craft compelling content, develop innovative campaigns, and analyze performance to fuel our growth trajectory. Your ability to deliver impactful messaging and creative content will position us as the go-to solution for reverse logistics and circular economy optimization.

Key Responsibilities:

• Growth Strategy:
• Develop and execute comprehensive marketing plans that drive lead generation and customer acquisition.
• Identify and test new growth channels to expand our reach within target industries.

• Conference Strategy and Execution:

• Identify key industry conferences and events, develop strategies to maximize our presence, and support the sales team with pre-event outreach, meeting scheduling, and post-event follow-ups to drive engagement and pipeline growth.
• Content Creation and Copywriting:
• Craft high-quality, engaging content, including blogs, case studies, white papers, email campaigns, landing pages, and social media posts.
• Ensure messaging is aligned with the value proposition and resonates with target audiences.
• Develop compelling sales enablement materials to support the enterprise sales team.
• Campaign Management:
• Plan, execute, and optimize multi-channel campaigns across email, social media, paid media, and other digital platforms.
• Collaborate with design resources to create visually appealing and effective assets.
• Analytics and Optimization:
• Monitor campaign performance, analyze data, and derive actionable insights to optimize ROI.
• Implement A/B testing to refine messaging, creatives, and targeting strategies.
• Collaboration:
• Partner with sales, product, and leadership teams to ensure marketing aligns with business objectives.
• Provide feedback to enhance customer experiences and inform product development.

Qualifications:

• Proven experience as a growth marketer or in a similar role, preferably in B2B SaaS, logistics, or sustainability sectors.
• Exceptional copywriting and content creation skills, with a strong portfolio showcasing a variety of formats and campaigns.
• Strategic thinker with the ability to execute campaigns end-to-end.
• Proficiency with marketing automation platforms, analytics tools, and CRM systems (e.g., HubSpot, Google Analytics, LinkedIn).
• Familiarity with SEO best practices and digital advertising platforms.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to manage multiple projects in a fast-paced environment with a high degree of autonomy.
• Bachelor’s degree in marketing, communications, or a related field (preferred but not required).