Growth Marketing Associate

C

Cometeer

Growth Marketing Associate

New York, NY
Full Time
Paid
  • Responsibilities

    The Role

    As a Growth Marketing Associate focusing on Lifecycle at Cometeer, you will support the design and execution of targeted, data-driven lifecycle marketing campaigns to enhance customer retention, drive engagement, and maximize lifetime value. This role is ideal for a driven, organized, and analytically-minded individual with a passion for consumer brands and a knack for customer insights. You'll work closely with cross-functional teams, such as Growth, Creative, and Customer Experience, to optimize our lifecycle marketing strategies and bring our brand's unique value to life.

    What you will do:

    • Campaign Support : Assist in executing lifecycle marketing campaigns, including email, SMS, and other direct channels, to improve customer retention and engagement.
    • Customer Insights & Segmentation: Collaborate on segmenting audiences and personalizing communication, with a focus on customer lifecycle stages, purchase behavior, and engagement trends.
    • Data Analysis : Track and report on campaign performance metrics, such as open rates, CTR, and conversion, to identify insights and opportunities for optimization.
    • Content Coordination : Coordinate with the creative team to ensure messaging is aligned with brand values.
    • A/B Testing : Support A/B testing initiatives to refine messaging, creative, and timing to maximize customer engagement.
    • Cross-Functional Collaboration : Work with the Growth, Creative, and Customer Experience teams to ensure lifecycle campaigns are aligned with broader business goals.

    What we are looking for:

    • Experience : Up to 1 year of experience in marketing, customer engagement, or a related field; internships or academic projects in e-commerce, direct-to-consumer, or consumer brands are a plus.
    • Skills : * Basic understanding of email marketing and CRM tools; familiarity with tools like Klaviyo, HubSpot, or Iterable is a plus. * Analytical mindset with experience in Excel/Google Sheets; familiarity with analytics tools (e.g., Google Analytics) is a plus. * Strong written and verbal communication skills, with an ability to align with Cometeer's brand voice and values. * Creative problem-solver with a passion for customer experience and retention.