Are you ready to spearhead the evolution of orthodontic and dental marketing? As a Digital Growth Strategist at HIP Creative Inc., you'll harness your deep expertise in Direct Response marketing to set new benchmarks in client success. This role demands a visionary who can blend creativity with analytics, crafting unparalleled digital strategies that not only attract leads but ensure they convert into loyal patients. Your mission will encompass the entire marketing funnel, from ad copy and creative execution to landing page optimization and engaging email/SMS automations, tailored specifically for orthodontists, cosmetic dentists, pediatric dentists, and oral surgeons.

RESPONSIBILITIES

• Design comprehensive digital marketing campaigns across platforms like Meta, Google Ads, TikTok, and Snapchat, focusing on generating and nurturing high-quality leads into scheduled appointments that turn into patients.
• Develop and refine a full-funnel marketing strategy, including high-converting ad copy, landing pages, and email/SMS automations, designed to maximize patient acquisition and retention.
• Analyze and leverage data using tools such as SuperMetrics and Google Sheets to measure and enhance the effectiveness of marketing initiatives, making data-driven decisions to continually optimize our digital strategies.
• Collaborate closely with our creative team and clients to produce compelling and brand-aligned content that resonates with our target audiences, driving engagement and conversions.
• Embrace and apply cutting-edge AI tools to boost the creativity and efficiency of campaign elements, including copywriting, image/video creation, and overall campaign strategy.
• Maintain active communication with internal teams to share insights on campaign performance, gather feedback, and swiftly adapt strategies to market dynamics and performance analytics.
• Ensure comprehensive reporting on all marketing activities, highlighting their impact on client growth and patient acquisition, to inform and guide future marketing strategies.

REQUIREMENTS

• A minimum of 5 years of experience in digital marketing, with a strong emphasis on Direct Response marketing and a proven record of successful campaign management and lead generation.
• Expertise in crafting and executing digital marketing strategies across various platforms, including proficiency in ad creation, landing page design, and email/SMS copywriting.
• Demonstrated ability to analyze and interpret data to drive marketing decisions, with hands-on experience in SuperMetrics, Google Sheets, or similar analytics tools.
• Exceptional collaboration skills, capable of working seamlessly with both creative teams and clients to develop marketing materials that align with campaign goals and brand identity.
• Passion for continuous learning and adaptation, staying abreast of the latest trends and technologies in digital marketing to ensure our strategies remain at the forefront of the industry.
• Proven track record of success in targeting and optimizing campaigns across various digital platforms, including Meta (IG/FB), Google Ads (Search, Display, & YouTube), TikTok, and Snapchat.
• Detail-oriented mindset with a commitment to delivering high-quality work and meeting deadlines.
• Experience with reporting tools such as Google Data Studio, Looker, Supermetrics, and proficiency in Google Sheets for data analysis and reporting.
• Passion for staying updated on industry trends and advancements in digital marketing techniques and technologies.

RESULTS EXPECTED

The Digital Growth Strategist will play a pivotal role in enhancing our clients' market presence and patient acquisition rates by leading the strategies we use for our paid marketing efforts. Success in this role means delivering measurable improvements in lead generation, conversion rates, and patient engagement through innovative and data-driven marketing strategies. Your efforts will directly contribute to our clients' growth and the overall success of HIP Creative Inc., solidifying our position as the premier orthodontic and dental marketing agency.

Who we are:

HIP Creative Inc. is the leader in orthodontics marketing & growth strategies, and we are built to win!
Our team of expert consultants, creatives, marketing professionals, and engineers work alongside clients and their teams to create highly profitable and sustainable growth for their businesses.

We work hand-in-hand with our clients to implement powerful tools, hands-on training, and our tried-and-true framework that empowers clients to profitably provide top-notch care and impeccable service.

Who we are looking for:
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We are in search of a Digital Growth Strategist whose expertise transcends traditional boundaries, ready to dive into both the strategic and creative realms of lead generation._

Our Values

These 3 core values are the foundation of our organization, and you'll see them reflected in every interaction with our team.

Hunger

Hunger is a powerful fuel, particularly for a smaller organization competing against larger, competitors with more resources. Team members with a hunger for knowledge and personal growth are key to our future. When resources are limited, motivated, and hungry people will find a way — both as individuals and as members of our team.

Integrity

Integrity is the foundation of any successful enterprise. Integrity is not just founded in honesty, but on accountability, transparency, and a commitment to deliver on promises. While mistakes are inevitable in a young, growing company, even our mistakes can help lead to progress and greater excellence. A commitment to progress through integrity is paramount.

Passion

People can increase their knowledge and develop skills. Passion, energy, and talent, however, are unique and invaluable. A person who brings passion, energy, and talent to our organization helps contribute to a vibrant atmosphere of creativity and productivity. He or she contributes to who we are. These traits serve to enhance skills brought to our team **

Job Summary:
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As a Digital Growth Strategist, your role is paramount to our clients success. You'll be orchestrating campaigns across a variety of platforms - Meta (IG/FB), Google Ads (Search, Display, & YouTube), TikTok, and Snapchat, leveraging the robust lead magnets we have and creating new ones based on the pain points of our targeted avatar. Your prowess in ad creative, campaign creation and Management, and meticulous reporting of results will be the cornerstone of our lead generation efforts, driving quality leads to our clients and contributing to our client's overarching goals.
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Responsibilities:**

• Masterfully target and optimize campaigns across Meta (IG/FB), Google Ads (Search, Display, & YouTube), TikTok, and Snapchat, ensuring a consistent flow of high-quality leads to our clients.
• Dive into our existing resource library to unearth compelling ad angles, while also crafting new, resonant lead magnets based on the evolving pain points of our clients ideal avatar.
• Create captivating ad creatives that resonate with orthodontists, dentists, and oral surgeons, ensuring a seamless alignment with our client's unique narrative and the campaign's objectives.
• Construct and refine full marketing funnels using GoHighLevel, engineered to nurture leads and propel them closer to booking appointments with our clients.
• Collaborate synergistically with our creative team and clients to develop arresting photo and video content for campaigns.
• Harness AI tools to augment copywriting, image and video creation, and campaign brainstorming, driving a heightened level of campaign efficacy and creativity.
• Engage in daily huddles with our internal teams to garner feedback on ad performance and lead quality, and agilely adjust campaigns based on this invaluable feedback and performance metrics.
• Foster a collaborative environment by working cross-departmentally to ensure campaigns are in harmony with clients goals and objectives.
• Responsible for reporting all marketing activities and how they relate to new patients. Experience with Google Data Studio(Looker), Supermetrics, and Google Sheets is a must! You will be working with the internal teams to understand how long from lead to booking an appointment, what lead materials are pushing people to become patients with our practices etc.

Requirements:

• 2+ years of experience in digital marketing, with a preference for experience in the dental or orthodontic sector.
• Profound knowledge of advertising on Meta (IG/FB), Google Ads (Search, Display, & YouTube), TikTok, and Snapchat.
• Exceptional copywriting, ad creation, and analytical skills.
• Familiarity with GoHighLevel or similar funnel-building software.
• Acquaintance with AI tools for marketing is highly desirable.
• A collaborative spirit and the ability to thrive in a fast-paced setting.

Compensation offered:

• $60,000- $70,000 (depending on experience)
• Variable Compensation package based around lead conversion and company sales goals

Benefits:

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• Unlimited Days PTO after 90 days of hire (10 vacation days the first year of service)
• Relocation assistance
• Remote position

Schedule:

• 8-hour shift
• 8 am- 5 pm CST
• Monday to Friday