Operating within the core values and operating principles of the organization, the Senior Communications Specialist is responsible for the development of communications regarding highly visible corporate initiatives. Works extensively with subject matter experts to research and translate information into clear and engaging communications. Recommends strategies for content development and execute through strong storytelling. Serves as the point of contact for high-level company communication projects and oversee detailed communication plans. Obtains appropriate approvals for communications, including from business stakeholders, clubs, state filing and compliance. Partner to create the design and final delivery of the communications.

POSITION RESPONSIBILITIES

• Responsible for writing highly visible communications that support our corporate and department goals. Work extensively with subject matter experts to research and translate information into clear and engaging communications. Translate corporate objectives into simple, straightforward, easy-to-understand copy.

• Work with channel owners to identify objectives and oversee communication plans

• Provide creative and innovative ideas for communications

• Point of contact for leading communications and organizing meetings

• Gain deep understanding of the company’s products, policies, services, and guidelines and distill these into easy-to-understand and connected communications on a wide variety of topics that supports the corporate strategy.

• Recommend strategies for campaigns and content development that support our corporate objectives and execute strategies through strong storytelling.

• Responsible for concept development including partnering with team members, ideation, drafting of concept briefs, and presentation in internal creative review meetings.

• Provide editorial review and mentor with feedback for content produced by the corporate communications tem and club partners to ensure compliance with AP guidelines, brand standards and advertising rules.

• Partner closely with designers to create collateral and new layouts for communications including PowerPoint presentations and documentation for corporate projects and customer facing collateral.

• Lead multiple projects simultaneously and work closely with others both internally and externally to ensure communication projects are completed within desired timeframes.

• Ability to respond quickly to time-sensitive communications.

• Act as primary point of contact and lead detailed communication plans for communication projects such as executive communications, product launches, change management, and campaigns.

• Identify and communicate urgent priorities and keeps all parts of the creative communication process on track to meet deadlines. Instill a sense of urgency in all efforts throughout the department.

• Facilitate and obtain appropriate approvals for creative, including from clubs, business stakeholders, state filing and compliance. Lead negotiation and drafting of new copy for required changes. Maintain detailed list of required reviewers and document all approvals.

• Provide final materials to channel owners for release to the audience. Provides direction on necessary changes and edits to existing marketing material as required business stakeholders

• Maintain external and internal relationships

• Coordinates multiple projects with tight deadlines

• Other special projects as requested by management.

Required Skills

• ACHIEVES RESULTS/HAS BIAS FOR ACTION - Achieves stretch results. Strong bias for action with sense of urgency and high energy. Practices collaborative working environment to achieve more.
• CUSTOMER FOCUS - Has ability to look from customer’s view. Viewed as business partner by external and internal customers. Anticipates customer needs to ensure no barriers to doing business.
• USES EFFECTIVE COMMUNICATION SKILLS - Candid, clear and concise in communication. Effectively matches style, tone, and method to audience. Connects with intended audience. Manages communication and feedback within the organization.
• DISPLAYS TEAM ORIENTATION - Works collaboratively to achieve organization’s success.
• TECHNICAL/PROFESSIONAL SKILLS - Strives to stay ahead of technical/professional expertise, is proactive, and inspires others to stay current in areas of technical expertise.

Required Experience

• Bachelor’s degree in English, Journalism, Communications, Marketing or related area.
• Minimum of 7 years of content creation experience in various forms of written communications with an emphasis in marketing, research, and strong storytelling.
• Exceptional storyteller, writer, and editor
• Proficient in personal computer (PC) skills, including Microsoft Office Suite and Adobe Creative Suite (with a focus on InDesign)
• Possess sharp writing skills while ensuring effective business positioning and correct technical content.
• Proven clarity and creativity in various forms of communication
• Ability to provide direction to the Creative team and vendors and produce quality work in a limited timeframe

PM21

• ACHIEVES RESULTS/HAS BIAS FOR ACTION - Achieves stretch results. Strong bias for action with sense of urgency and high energy. Practices collaborative working environment to achieve more.
• CUSTOMER FOCUS - Has ability to look from customer’s view. Viewed as business partner by external and internal customers. Anticipates customer needs to ensure no barriers to doing business.
• USES EFFECTIVE COMMUNICATION SKILLS - Candid, clear and concise in communication. Effectively matches style, tone, and method to audience. Connects with intended audience. Manages communication and feedback within the organization.
• DISPLAYS TEAM ORIENTATION - Works collaboratively to achieve organization’s success.
• TECHNICAL/PROFESSIONAL SKILLS - Strives to stay ahead of technical/professional expertise, is proactive, and inspires others to stay current in areas of technical expertise.