Healthcare Sales &Marketing /Community Relations Coordinator
Benefits:
401(k)
401(k) matching
Bonus based on performance
Summary: Touching Hearts at Home is an award-winning provider of in-home senior care services in Upstate, NY. Since 2007, Touching Hearts, NY has been committed to empowering older adults to age in place and avoid hospitalization by providing non-medical companion care services, including dementia care, homemaker services, transportation, meal planning and preparation. Our growing company is in search of a well-rounded marketing and sales professional to support relationships in the Greater Buffalo area.
Reports to: Executive Director
Purpose: To support the development and maintenance of active client referral relationships with target referral sources in the elder care and health care communities in the Erie County area; to increase general awareness of the Touching Hearts brand as an effective community ambassador.
Responsibilities:
· Develop and maintain referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
· Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items.
· Field incoming client referrals and inquiries
· Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
· Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses.
· Represent Touching Hearts at select community and industry events; act as ambassador of Touching Hearts to the community.
· Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities.
· Support the development and execution of effective promotions or marketing ideas.
· Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
· Maintain business development activity records in the Well sky CRM system.
· Gather and report information about competitors.
· Develop skills to back up Executive Director with prospective clients to perform an “intake” to begin services.
· Track and report activities and key performance metrics.
Qualifications:
· Bachelor’s Degree in Marketing, Communications or related field
· 2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field
· Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills
· Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker
· Creativity and proficiency in developing collateral and social media content
· Proficiency with Word, Excel, Outlook, PowerPoint
· Great communication skills – articulate, excellent grammar, persuasive
Schedule:
Full Time, 40 hours
Work Setting:
Hybrid; office and field
Compensation:
· Base salary plus bonus eligibility
Benefits:
· 401(k) retirement plan with employer match
· Employer-paid emergency medical coverage (EZ Access MD)
· Paid holidays and sick time
Each Touching Hearts at Home franchise is independently owned and operated. Your application will go directly to the management of the franchisee where all hiring decisions will be made. All inquiries specific to employment at this franchisee should be made directly to the franchise location, and not to Touching Hearts at Home Corporate office.