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Marketing & PR Coordinator

Heyday Skincare - L5 Skincare

Marketing & PR Coordinator

Atlanta, GA
Full Time
Paid
  • Responsibilities

    About Heyday

    At Heyday, we are expert skincare everyday that empowers everyone to be their best self. Today, Heyday is an omnichannel skincare business with 10 shops in New York, Los Angeles, and Philadelphia, and a fast-growing digital presence aiming to innovate in skincare the same way we did with the skincare experience offline. We’ve been named “Best Facial” by New York Magazine, performed 300,000 treatments, created the largest team of talented estheticians, and collected valuable skincare data the entire way.

    Oh, and the word Heyday… it means the period of your life when you’re at your prime. We believe every day should be your Heyday – we happen to start with skin.

    About the Role

    L5 Skincare is looking for an Atlanta-based Marketing + PR Coordinator to join our growing team and to support the launch of Heyday (www.heydayskincare.com) in the Atlanta market.

    We value strategic, self-driven individuals who care about the work they produce and the people they work with. Our ideal candidate is passionate about brand marketing, relationship building and building creative strategies to reach our target consumer in various ways. If you are an excellent communicator and collaborator who likes to work independently as well as in team settings, keep reading!

    What You'll Do

    Support in the development of marketing plans for Heyday’s four Atlanta area locations opening in 2022 and 2023

    Partner with the Senior Manager of Marketing + PR to ideate and execute out-of-the-box grassroots community marketing initiatives during both the pre- and post-opening phases

    Ideate and execute brand partnerships to increase brand awareness and reinforce marketing objectives

    Responsible for two in-shop managerial shifts per week to drive marketing campaigns in shop and for deeper understanding of clients needs and customer relationship management

    Ensure shop teams have the collateral needed to execute brand campaigns and objectives

    Brief in marketing requests to respond to on-going needs of the shops throughout the year which may include creative assets for performance marketing, email campaigns, print assets for shops, collateral for events and more

    Conduct competitive analysis for the brand. Keep a consistent pulse on the industry and proactively present opportunities for Heyday

    Support in the management and partnership with our third party agencies including digital marketing and public relations

    Build relationships with surrounding offices and businesses in order to have continually expand our rolodex of potential partners and clients

    Plan and execute community and member events for all shops on a quarterly basis

    Assist in digital strategy development, including creation of ad copy and creative

    Support Senior Manager of Marketing + PR for various department operations

    The Ideal Candidate

    1-2 years of experience in the marketing, PR or communications field

    Self-starter and solutions-oriented with willingness to take initiative is a must

    Excellent project management, organization, communication and writing skills

    Ability to travel to multiple shops located around Atlanta as needed

    Ability to work a Tuesday-Saturday schedule

    Graphic design experience preferred

    Interest in health and wellness is a plus

    Benefits

    Competitive Hourly Wage

    Product, Membership, and Package Commission

    $5 facials

    Friends & Family Discount on Services

    35% Product Discount

    Paid Sick Time

    Medical, Dental, Vision Benefits for full-time employees

    Paid Time Off for full-time employees

    Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

    You are applying for work with a franchisee of Heyday Skincare. Any application or information you submit will be provided solely to the franchisee. If hired, the franchisee will be your only employer. Franchisees are independent business owners who are solely responsible for their own employees and set their own wage and benefit programs that can vary among franchisees.

    Flexible work from home options available. <p style="font-size: 8pt;"><em> This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Heyday Skincare Corporate. </em></p>