About Heyday

At Heyday, we are expert skincare everyday that empowers everyone to be their best self. Today, Heyday is an omnichannel skincare business with 10 shops in New York, Los Angeles, and Philadelphia, and a fast-growing digital presence aiming to innovate in skincare the same way we did with the skincare experience offline. We’ve been named “Best Facial” by New York Magazine, performed 300,000 treatments, created the largest team of talented estheticians, and collected valuable skincare data the entire way.

Oh, and the word Heyday… it means the period of your life when you’re at your prime. We believe every day should be your Heyday – we happen to start with skin.

About the Role

As Assistant Shop Manager, you are responsible for partnering with your Shop Manager to lead your team and deliver a profitable shop. You are responsible for building a pipeline of leads, booking first time facials and selling memberships to meet monthly targets. Working with a team of hosts, you bring in new clients and members and ensure a world-class experience for each and every client..

You lead by example; you provide and teach a best-in-class service to your clients, both internal (your shop's employees) and external (Heyday's clients). You ensure the workplace is ready for success – keeping it organized, informed, drama-free, and ready for the days and weeks ahead. You ensure everyone on your team is empowered with the tools, information, and confidence they need to deliver a stellar Heyday experience to every client who walks in your doors.

What You'll Do

Team & Shop Management

Help manage and develop 25+ team members, creating a culture of ownership and results

Provide high-level service and hospitality to clients, both internally and externally

Manage all day-to-day tasks and operations from the front of house to back of house

Build and foster relationships with employees and clients

Provide in the moment and developmental feedback and coaching to all team members to set and achieve goals

Celebrate team wins and show gratitude daily

Community Outreach

Lead local community outreach efforts through local partnerships, events, and marketing activities.

Partner with the HeyDay and L5 Marketing teams to develop local strategies and measure success.

Actively research and coordinate local, regional and community events

Reach out to corporate businesses to bring brand awareness throughout the community

Coordinate donations and silent auction gifts to local organizations

Represent Heyday at events (farmers markets, health fairs, shop anniversary celebrations, grand-opening parties, social media influencer events, etc.)

Social Media Management:

Execute the social media strategy (Facebook and Instagram) for your shop.

Manage each social media account by submitting weekly content calendars to Heyday Support Office. Monitor posts for content/promotions/benchmarks/etc.

Make sure the shops digital presence is on brand and all posts are approved by the Heyday corporate Marketing team

Track and report social media analytics weekly

Review social media posts and engagement daily

Plan incentives to increase social media reviews

Shop Communication:

Communicate brand guidelines, expectations, in-shop events, promotions, and performance to the Shops

Ensure that digital and print assets to support promotions

Present tools to your shop team on how to drive brand initiatives and local promotions to maximize results

Track and report analytics for sales and marketing campaigns

Maintain the distinct Heyday aesthetic, appearance, atmosphere and culture

The Ideal Candidate

1-2+ years of relevant marketing experience

1-2+ years of relevant sales experience

Must be able to develop relationships quickly and effectively record key information and follow-ups

Design experience (preferably Photoshop, but will accept Illustrator or InDesign)Proven track record working with hourly workforce

Basic knowledge of employment law, policies, processes and programs

Proficient computer/Microsoft skills, including Excel/Google Sheets

Flexible to work days, nights, weekends and holidays to meet the needs of the business

College degree preferred

Must have the flexibility to work a non-traditional schedule - including weekends, opening shifts, and closing shifts

Benefits

Competitive Hourly Wage

Product, Membership, and Package Commission

$5 facials

Friends & Family Discount on Services

35% Product Discount

Paid Sick Time

Medical, Dental, Vision Benefits for full-time employees

Paid Time Off for full-time employees

Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

You are applying for work with a franchisee of Heyday Skincare. Any application or information you submit will be provided solely to the franchisee. If hired, the franchisee will be your only employer. Franchisees are independent business owners who are solely responsible for their own employees and set their own wage and benefit programs that can vary among franchisees.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Heyday Skincare Corporate.