Benefits:

Competitive salary

Health insurance

Opportunity for advancement

Paid time off

Training & development

Gold’s Gym is growing fast and looking for a HubSpot Marketing Specialist, to help us provide world class service to our clubs and members by utilizing in-depth knowledge of company products and programs to attract members with creativity and excitement. Our HubSpot Marketing Specialist will be responsible for helping develop, implement and manage marketing campaigns that promote Gold’s Gym and our programs, products and services. He or she will play a major role in enhancing brand awareness within the digital space, as well as driving website and landing page traffic to acquire leads. In addition, he or she will develop daily, weekly, monthly and yearly content plans for the creation and Curation of content for digital workflows, email communications, online content and social network platforms, while overseeing digital marketing communications, acquisition and retention strategies to generate Gold’s Gym awareness to drive sales, while cultivating member loyalty.

We want you to enjoy!

Work in a fun environment with great people

Free gym memberships and discounts

Great benefits package that includes 401k, medical, vision and dental

Opportunities to grow within the company

Vacation & Sick time

ESSENTIAL FUNCTIONS

Plan and execute all traditional (offline) and digital online marketing, including SEO/SEM, marketing database and platforms, email, social media and text/display advertising campaigns

Identify trends and insights, and optimize spend and performance based on those insights

Brainstorm new and creative growth strategies on a regular basis

Plan, execute, and measure experiments and conversion tests to ensure we are successful in our efforts

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Manage day-to-day digital marketing and communication campaigns

Create a robust content strategy to support Gold’s sales goals and communication objectives

Maintain a detailed calendar for the planning and management of all brand content

Responsible for the production and publishing of content on all digital channels including email newsletters, blogs, and social media channels

Partner with internal teams and brands we carry to identify key product stories and campaigns

Establish standards and workflows for requesting, creating, editing, and publishing content systems, and best practices for content ideation, creation, and distribution

Ensure SEO optimization across all website content and location pages, including keyword targeting, interlinking and general best practices

Identify new strategies, trends and tools to create innovative measures for continued growth

Assist with managing the budget allocated to digital marketing

Evaluate competitors to optimize digital marketing strategies

Create, monitor and adjust PPC campaigns: focus on analysis, tactics, optimization, bid/budget adjustments and reporting

Develop and perform weekly, monthly and quarterly detailed performance reviews

Collaborate with colleagues to analyze channel sales in relation to traditional and digital marketing initiatives

Visit clubs on a regular basis to get videos, photos and assets to be used in a variety of marketing efforts

In collaboration with marketing team, design and deliver e-mail campaigns to generate new business leads, nurture existing leads, and re-engage customers

Design, test and deliver e-mails for clients and prospects through HubSpot

Manage design projects within the guidelines of the company’s brand standards

Assist with the production of marketing copy for marketing website, company blog, advertising initiatives, white papers, video scripts, email campaigns, social media content, product literature, sales sheets, etc.

Assist with the execution of remarketing and paid search campaigns

Assist with various administrative tasks related to marketing and communication efforts within the marketing and sales department

There are some MUST HAVES:

Bachelor’s degree with a focus on Marketing• 3+ years of experience in Digital Marketing• Experience with Lead Management & CRM platforms - HubSpot preferred

HubSpot Marketing knowledge and certification's: Experience with HubSpot in design and implementation of email campaigns and use of marketing automation tools.

Minimum of 2-5 years’ experience in a Digital Marketing position or Strategist role with proven results

Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate

Ability to handle a fast-paced work environment with multiple priorities that need to be managed on a regular basis

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate testing and experiments

Demonstrate past CRM strategies/success

Expert proficiency level in Google AdWords, Google Analytics and Microsoft Excel

Experience managing PPC campaigns and understanding of on and off page search engine optimization strategies

Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws

Intermediate knowledge and application of social media content strategy

Experience working with Adobe Creative Suite software (Photoshop, InDesign, Illustrator, etc.)

Strong working knowledge of Web technology and tools, marketing analytics, mobile tools and marketing automation.

Experience with HTML, CSS, Flash, PHP, ColdFusion, mobile responsive design, etc.

Knowledge of all aspects of website management, including best practices for search engine optimization (SEO), SEM and website testing practices and browser compatibility

Experience with HubSpot in design and implementation of email campaigns and use of marketing automation tools.

This role requires the ability to move and lift up to 20 lbs. Standing, sitting, or walking for extended periods of time and ensuring a professional demeanor, clear communication, and appearance in a clean uniform are also required

ASK YOURSELF IF YOU HAVE WHAT IT TAKES….. COME BE APART OF THE FAMILY LEGACY TODAY!

Gold’s Gym provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation

Work remote temporarily due to COVID-19.