Job Description
PRODUCT MARKETING INTERNSHIP
Forward-thinking, fast paced company looking to hire an action-oriented, highly organized intern with an interest in Product Marketing and user research. The intern hired for this position will need strong critical thinking skills and be a problem solver to integrate into a fast moving environment. Interest in online communities and metaverses is a plus.
RESPONSIBILITIES
User Research Recruiting:
Conduct screeners for user interviews
Schedule and set up calls with users for product feedback
User Research Analysis
Collate data to gain insight and assist on research summaries
Product Launch/Go To Market Plan support
Assist in updating Go To Market plans, based on timeline and shifts in schedule
Work closely with specific user groups to annotate data and feedback given
Work with Product Marketing Lead to turn design vision into a creative brief with specific deliverables and deadline
Participate in design review meetings to track feedback notes
Copywriting support for product launches (e.g.. FAQ, release notes, social media)
Launch Performance Tracking
Review KPIs and track data to support analysis of campaign performance
Work with Product Marketing Lead to summarize total effectiveness and reach of marketing campaign
REQUIREMENTS
Marketing/Business or Communications major
Solid understanding of youth markets
Energetic and creative
Hard-working and team-oriented
Previous experience in Product Marketing a plus
BENEFITS
Practical experience launching a new product to an existing community
Learning the basics of user research - from recruiting, to screening, to interviewing - and gathering data to inform and guide product roadmap
Develop comprehension of a Go To Market plan
Shadowing, mentoring, and training opportunities with experienced, knowledgeable professionals
Opportunity to participate in networking events and company meetings
Flexible schedule for students
KEY AREAS OF FOCUS
User Research
Recruiting
Screener calls
Organizing schedules
Transcription
Data collation
Competitive Research
Marketing for Product Launch
Organizing content needed for product launch
Assisting in creating outreach for product launch (QMs, email campaign, Beta Group messaging, etc.)
Working with Social lead to ensure content is scheduled
Data Analysis
Gather impressions/engagement/reach for content surrounding product launch
Monitor DAU for product launch, matching up against MBO goals
Go-To-Market Plan Organization
Updating GTM based off of new Product Marketing plan
ABOUT US
Based in Silicon Valley, California, IMVU, Inc. powers the social metaverse with IMVU (imm-view), the world’s largest avatar social platform and a top 5 grossing app in the App Store, and WithMe, a new mobile platform for teens, launching in 2021. IMVU, Inc. has been recognized as a Bay Area Best Places To Work by the San Francisco Business Times and the Silicon Valley Business Journal for six years. For more information, visit www.imvu.com and www.withme.com.
HOW TO APPLY
Please try out our core product before you apply. We’d like you to understand our products and have some understanding of our customers.
Please include a cover letter. Make sure to discuss why you are interested in learning more about IMVU. Job applications without cover letters will not be considered.
IMVU is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.