Quantitative Insight Manager
Role Overview:
As a Quantitative Insight Manager, you'll lead and oversee primary quantitative research projects for our clients (mostly in the food/bev and CPG space). Prior experience working with CPG companies is required. Your role includes managing the full lifecycle of quantitative research, from design to reporting, and mentoring other team members.
Key responsibilities include:
Insight Execution and Application:
\- Lead quantitative research projects, including designing questionnaires, developing sampling and analytic plans, and creating and analyzing reports.
\- Manage the creation, revision, and finalization of questionnaires to meet client research objectives.
\- Collaborate with insight analysts, associates, and operations partners to ensure accurate study programming, quality control, fieldwork, and data delivery.
\- Conduct analyses and prepare research summaries, ensuring that strategic insights are communicated clearly and effectively.
\- Present research findings to various audiences, including senior client management.
\- Work with team members to support projects and achieve client goals.
\- Gain an understanding of client industries, brands, and business dynamics to produce thoughtful deliverables and enhance the client experience.
Project Management:
\- Oversee and coordinate multiple research projects, ensuring timely and accurate delivery according to client specifications.
\- Maintain meticulous attention to detail and deliver work with precision.
\- Communicate effectively with both internal and external stakeholders, setting clear expectations and following up in a timely manner.
Mentorship and Leadership:
\- Contribute to the growth of the organization by enhancing company capabilities and aiding in the development of associate managers and analysts.
\- Review project work from insight analysts and associates, providing constructive feedback to ensure client objectives are met and fostering professional growth.
Organizational Development:
\- Represent the customer’s voice, sharing feedback from client interactions to drive product improvements and innovation.
\- Leverage your expertise to identify and address project inefficiencies, anticipating issues and seeking clarifications as needed.
\- Support the evolution of company culture, processes, and best practices.
\- Conduct yourself with integrity in all business interactions, both internal and external.
Qualifications:
\- Proven ability to thrive in a fast-paced environment, effectively managing multiple projects simultaneously.
\- 3+ years of experience in primary market research, consumer insights, or a related field.
\- 2-3 years of experience in developing quantitative research surveys, such as concept tests, product tests, variety sorts, attitude & usage studies, equity trackers, and other custom research.
\- Strong understanding of research methods for assessing concepts/products/programs, targeting, and monitoring business performance.
\- Experience in mentoring, training, or managing researchers is preferred but not required.
\- Proficiency in using quantitative research tools and techniques to address key research questions and business objectives.
\- Excellent problem-solving skills, with the ability to analyze situations and propose innovative solutions.
\- In-depth knowledge of quantitative research methodologies, sampling practices, analytical tools (statistical testing), and best practices.
\- Proven ability to interpret research results, draw conclusions, and troubleshoot data issues.
\- An MBA in business, marketing, psychology, or a related field is preferred; a BS with strong experience is also considered.